Brands Ride High On Festive Fervour
Businessworld India|September 24, 2022
Optimism runs high with brands signaling a bump-up in their advertising budgets, along with consumers exuding positive buying sentiments to amp up the shopping decibel
Soumya Sehgal
Brands Ride High On Festive Fervour

IT IS THAT time of the year when joy, celebrations, and togetherness permeate brands and consumers alike, making way for some big wins at both ends. With brands across sectors eyeing the pent-up demand, revenge shopping looks to be bold and underlined on the consumer cards. This year's festive calendar is also expected to bring some respite from the humdrum of daily lives as consumers indulge in rather extravagant travel and shopping and overlook their financial plans. Reports also suggest an increase of 10-20 percent in advertising spend over the previous year to tap the anticipated recovery.

"We are very optimistic about the upcoming festive season. After two years of muted celebrations, the country is finally going to celebrate festivals free from the pandemic scare. There seems to be a positive sentiment among people. We expect consumers to go all out on festivities," says Mayank Shah, Senior Category Head, Parle Products.

Going into the festive season with good Q1 numbers for FY23, MVS Murthy, CMO, Federal Bank is betting that this festive season will be different. "You will see our brand absolutely in top gear seizing the opportunities, the celebrations present. From a business perspective, our cards, loans, deposits, and channel teams are all looking at ticking the greens in all the metrics they are chasing."

For Anuj Sharma, Chief Marketing Officer, Xiaomi India, the brand is looking forward to the festive season and is prepared to delight its consumers with a diverse portfolio of products with lucrative offers. "We are planning to provide products across categories at never-seen-before offers to bring cheer to all our consumers. With the heightened interest in 5G-enabled devices amongst consumers across the country, our priority is also in strengthening our product portfolio with 5G offerings," he asserts.

Mapping Sentiment

Diese Geschichte stammt aus der September 24, 2022-Ausgabe von Businessworld India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 24, 2022-Ausgabe von Businessworld India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESSWORLD INDIAAlle anzeigen
Gauging Trumponomics For India
BW Businessworld

Gauging Trumponomics For India

Despite some shortto mediumterm headwinds in trade and immigration, the broader Indo-US vision of counterbalancing China’s influence is expected to ensure continued cooperation under Trump 2.0

time-read
2 Minuten  |
November 16, 2024
Reflections on Consciousness and Creation
BW Businessworld

Reflections on Consciousness and Creation

Indian-American DEEPAK CHOPRA on the nature of the universe, the digital fabric of existence, and the power of a conscious mind

time-read
2 Minuten  |
November 16, 2024
MORE TAKE TO DRIVING IN STYLE
BW Businessworld

MORE TAKE TO DRIVING IN STYLE

High-end luxury vehicles are no longer part of a niche market, but a rapidly expanding segment of automobile sales, driven by changing consumer preferences, rising disposable incomes and better infrastructure

time-read
4 Minuten  |
November 16, 2024
India's Growing Affinity for Swiss Watches: A Luxury on the Rise
BW Businessworld

India's Growing Affinity for Swiss Watches: A Luxury on the Rise

NDIA'S ROBUST ECONOMIC growth, projected to exceed 6 per cent in 2024 and 2025, is fostering a rising demand for aspirational products. As disposable incomes increase, particularly among the expanding middle class, luxury goods such as Swiss-made watches are gaining popularity.

time-read
2 Minuten  |
November 16, 2024
An ENRiching Outlook
BW Businessworld

An ENRiching Outlook

KPMG's latest report shows energy CEOs being optimistic about the sector's outlook. ANISH DE, Global Head, ENRC, KPMG speaks to BW Businessworld's Arjun Yadav on what's driving this confidence

time-read
2 Minuten  |
November 16, 2024
Paving the Path to a Sustainable Future
BW Businessworld

Paving the Path to a Sustainable Future

Salesforce's ESG journey has made an impact beyond the company. SUNYA NORMAN, SVP of ESG Strategy and Engagement at Salesforce, shares more on how the tech giant integrates sustainability into its core operations, supporting global goals while empowering employees

time-read
2 Minuten  |
November 16, 2024
LEADERSHIP TRANSITION AT XIAOMI INDIA
BW Businessworld

LEADERSHIP TRANSITION AT XIAOMI INDIA

Xiaomi India is experiencing a leadership evolution, beginning with Muralikrishnan B's departure as President by the end of 2024. This change underscores Xiaomi's shift towards nurturing local talent amidst dynamic global shifts. The story tracks key transitions from Manu Kumar Jain's leadership to Muralikrishnan B's impactful tenure, along with recent strategic hires, highlighting Xiaomi's alignment towards market adaptability and consumer focus

time-read
3 Minuten  |
November 16, 2024
WEAVING SUSTAINABILITY
BW Businessworld

WEAVING SUSTAINABILITY

Once a modest home textile manufacturer, Jindal Worldwide has evolved into a vertically integrated textile powerhouse, spanning critical segments of the yarn and fabric value chain

time-read
1 min  |
November 16, 2024
FORCE FOR GOOD
BW Businessworld

FORCE FOR GOOD

FY24 saw capacity expansions for Century Enka in nylon and polyester segments, along with investments in modernisation, renewable energy, and safety initiatives

time-read
1 min  |
November 16, 2024
REIMAGINING TOMORROW
BW Businessworld

REIMAGINING TOMORROW

For V-Guard, tomorrow signifies progress, driven by today's actions, setting the foundation for future growth and value creation for all stakeholders

time-read
1 min  |
November 16, 2024