THE HIDDEN PSYCHOLOGY: BEHIND INDUSTRIAL STORE DESIGN

Natasha Kochhar, partner and Principal Architect at LTDF unravels the ways in which the built environment becomes a catalyst for consumer engagement

In the recent past, there has been a discernible shift among architecture and design firms towards honing their expertise in distinct design typologies. Beyond the conventional realms of architectural focus, one such intriguing specialisation unveils itself in the domain of industrial stores. Unlike traditional retail spaces, the industry stores serve as integral hubs for tools, equipment, and supplies, embodying a unique fusion of functionality, efficiency, and aesthetic considerations. Apart from being a mere backdrop for tools and equipment, the design wields influence over buyer behaviour, emotions, and ultimately, purchasing decisions.

COLOUR PSYCHOLOGY