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Marketing opportunities are endless, but marketing budgets are finite. Is it better for a mom-and-pop business to put money into online and social media marketing, or to invest in real-life sponsorships and events?
As with many things in business, you can only find out through trial and error, says Rus Graham, cofounder of New England-based Rushton Gregory Communications.
"The difficulty with marketing programs is that everyone is unique," Graham says. "There isn't a cookie-cutter approach."
Graham urges clients to think about the difference between qualitative and quantitative marketing. A qualitative opportunity might be something like a local summer fair where a business can set up a booth, and the owner can have high-quality, in-person interactions with possible customers. By comparison, a quantitative opportunity is something like digital advertising, where the goal is getting in front of as many eyeballs as possible.
Diese Geschichte stammt aus der Startups - Spring 2024-Ausgabe von Entrepreneur US.
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Diese Geschichte stammt aus der Startups - Spring 2024-Ausgabe von Entrepreneur US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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Doing Good Is Good for Business
Want to grow your franchise? Invest heavily in your community.
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You're Never Out of Options
An entrepreneur's path is never simple or easy-but you have more opportunities than you think.
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YOUR NEXT RECRUIT COULD BE A ROBOT
Across the franchise industry, brands are putting AI to use in all kinds of novel ways. From customer service to better marketing and quality control, here's how brands are taking the leap into automation.
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'MY JOB IS TO KEEP THIS BRAND HOT'
Taco Bell's new CEO is, in his words, \"not the dictionary definition of a CEO.\" But he has a vision for how to keep their winning streak going.
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These Franchise Trends Are Hot!
If you're looking to buy a franchise, start with this list. We break down 10 of the industry's hottest trends, and more than 400 brands to choose from.
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How He Opened 10 Franchises in 10 Years
After being laid off twice in two years, Josh Grinstead became a GYMGUYZ franchisee and now makes more than $1 million in annual revenue. Here's his playbook.
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Busting 3 Major Franchising Myths
Is franchising really just for the affluent looking for a turnkey, \"easy\" path to success? No, no, and no!
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Which Franchise Model Is Right for You?
There are two big ones: You're either a location-based business, or you're service-based. Here's how to decide between them.
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Ready to Own Your Own Business?
This magazine is designed to help you. Here's how.
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Charities Are Getting Down to Business
Nonprofits are struggling. That's why more charitable leaders are taking a page from their for-profit peers-and learning how to make money.