Frequent change of hands and formulations. The brand was under the GSK portfolio and then went to Kraft Heinz. In 2019, Zydus Wellness acquired Heinz India and took the challenge to turn around brands such as Complan, Glucon D and Nycil into high-performing FMCG power house.
UPPING THE ANTE
In 2019 when Zydus Wellness decided to acquire Heinz India, it seemed a non-conformist decision: The HMD (health foods drinks) category was already slowing down and the brand was losing its share. Tarun Arora, the CEO had an insurmountable task ahead of him, "We were taking on a double responsibility of reviving the brand to recover growth against a tide which was already slowing down," Arora explained.
Over the years, the market dynamics changed with the inception of COVID-19. "In the last few years, we are in the right space because nutrition is going to gain momentum. The opportunities in the sector have increased than the previous years as people are more health conscious," he said. The current market trend indicates no such shift in Complan's market share as the entire HMD category is facing its set of challenges, however, the CEO is bullish on growth, "During the peak waves of the pandemic, the health drink segment witnessed a spike in consumption, post that there is a slump in demand. We saw very high double digit growth during COVID-19 and the category slowed down after that as it began to balance the bases."
Diese Geschichte stammt aus der March 2024-Ausgabe von Entrepreneur magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von Entrepreneur magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Chords of Success
For Saahil Goel, the deep-rooted passion for playing the guitar dates back to his high school days. Influenced by legends like Pink Floyd, Led Zeppelin, and the Pakistani band Strings, his musical journey mirrors his leadership style-balancing focus, discipline, and a collaborative spirit. Goel feels that playing guitar has enhanced his ability to balance focus and teamwork as a founder of an eCommerce shipping start-up.
IS YOUR RENT TOO DAMN HIGH?
Many small business owners struggle with their rents. Here's what to do.
HOW TO BOUNCE BACK FROM A BAD REVIEW
A one-star review can hurt your ego - and your business. But it's possible to prevent (and remedy!) this scary scenario.
HOW TO HIRE FOR THE FUTURE
Small businesses are struggling to find quality labor. So flip the conversation: Show workers how your business will set them up for opportunity.
You Can Hire Like Netflix
The streaming platform built an incredible team with a strategy called “talent density.” But you don’t need to be a tech giant to do it.
Speedy Growth Killed My Startup
We seemed to be rocking it - lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.
Three Pivots to $100 Million
How do you find a working business model? Do it like Rowan-a brand that reinvented itself many times before finally piercing the ear-piercing market.
What Goals Actually Matter?
Some benchmarks are more important than others so what should you really care about? We asked six founders for their hardest-won lessons.
'Only the Strongest Are Going to Survive'
Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
HOW TRUST SAVED KFC
The former CEO of Yum! Brands explains how he turned around a struggling KFC-and the important lesson it offers for anyone in franchising.
