![WHY ARE FMCG GIANTS ADDING D2C TO ITS CART? WHY ARE FMCG GIANTS ADDING D2C TO ITS CART?](https://cdn.magzter.com/1368690066/1683199724/articles/QO4Ylu1o11683268529656/WHY-ARE-FMCG-GIANTS-ADDING-D2C-TO-ITS-CART.jpg)
We had a Flipkart moment,” said Suhasini Sampath, cofounder, Yoga Bar, describing the euphoria when the acquisition deal with legacy brand ITC was finalized. “I believe the ITC acquisition of young brands will become a defining moment in the history of startups and corporates just the way the Flipkart-Walmart deal opened a lot of doors for the entire ecosystem,” she added. ITC is set to acquire Directto-Consumer (D2C) snack brand Yoga Bar and the company is aggressively scaling young brands to amp up the D2C offerings. A relationship can thrive only if feelings are mutual, and that precisely is the point of a report by McKinsey which states that startups can benefit from corporate funding, resources and customer access, whereas corporations need to innovate to stay ahead of competitors and access new technology. “This makes it an important time for collaborations between corporates and startups,” noted the report. While this might be an old report, the essence remains: A symbiotic relationship between startups and corporations.
The D2C space is one such area where FMCG companies have been trying their luck with either acquisitions of startups or investments…but is it symbiotic? Over the years large conglomerates have evolved their ways of dealing with startups. While some corporates believe in taking minority stakes in startups and helping founders with industry expertise, for other conglomerates, acquisition is an option only if the value system aligns and therefore be a mutually beneficial relationship.“With any acquisition, the first priority of Marico is to look at companies that align with its values and would therefore be a mutually beneficial relationship,” said Saugata Gupta, managing director & CEO, Marico Ltd.
Diese Geschichte stammt aus der May 2023-Ausgabe von Entrepreneur magazine.
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Diese Geschichte stammt aus der May 2023-Ausgabe von Entrepreneur magazine.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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![My Reflections 2024-25 My Reflections 2024-25](https://reseuro.magzter.com/100x125/articles/3399/1979278/1EWVU-EOe1738575787587/MY-REFLECTIONS-202425.jpg)
My Reflections 2024-25
With the turn of 2024, we have turned the page to a historical moment—a quarter of a century. It is striking to consider how much history has been compressed into these 25 years. This has been no ordinary span of time. This has been an era of tectonic shifts. From the dawn of the digital age and the globalisation of economies to the climate reckoning and the relentless march of artificial intelligence, these years have witnessed transformations that once would have taken centuries to unfold. In many ways, eras have collided, overlapped, and dissolved into each other, leaving a world forever altered—more connected yet divided, more advanced yet anxious, and more hopeful yet uncertain than ever before.
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The $20 Bill That Became Priceless
As I built my snack-food brand, Sun & Swell Foods, I kept hearing the same advice: Hustle for your customers. Never turn down business. Obsessively focus on ROI. So that's what I did—and although my company grew, it wasn't profitable. This began affecting me emotionally. I love my brand and care deeply about its success. Its challenges started to feel like my own.
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The path forward is hard, so learn from where others have fallen. This is a list of very hard-won lessons.
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Companies such as L&T, CDIL, Zoho, are already pioneering innovations in the sector, with focus on automotive, renewable energy and industrial electronics
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FUTURE WORKFORCE: WHY INDUSTRY PLAYERS ARE BETTING BIG ON AI AGENTS
Since 2022, the world has amused itself with the generative artificial intelligence (AI) offerings of ChatGPT and others for coding and content generation to name a few. However, there were no virtual assistants.
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SEMICONDUCTOR STRATEGY: How 2024 Defined the Roadmap for 2025 and Beyond
India's semiconductor industry is projected to grow to USD 80 billion by 2028 from the current USD 23 billion, as per SEMI. The major factor behind this development can be attributed to surging demand for electronics, the rise of smart connected devices highlighted the urgent need for self-reliance in chip design and manufacturing; In this, India has grown significantly in prioritizing local production.
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35 UNDER 35
THE CLASS OF 2025- Sixty-five percent of India's fast-growing population is under 35, representing our nation's greatest strength. As a testament to the modern economy, our 35under35 issue every year, the 9th year in a row now, represents their untapped potential. Recognizing the pivotal role of human capital in driving economic growth and innovation, we highlight their efforts in detail in the ensuing pages. We unravel the journey of Young people driving change tackling climate issues, improving lives, and defending rights. To compile our 9th annual list, Entrepreneur India writers and editors-with the help of expert independent judges-evaluated more than 500 candidates on factors including funding, revenue, social impact, inventiveness, and potential. From the young category defining quick commerce players to an Olympic Winner, you will see how young India is reshaping society. India's youth represent the country's greatest strength, with a vibrant and dynamic generation driving the vision of making India a developed nation by 2047. This edition showcases the younger generation's creativity, energy, and ideas, aligning their aspirations with the nation's development goals and fostering a future of innovation, progress, and self-reliance. This issue serves as an ode to celebrate India's youth as they bear influence over millions across the globe. They are pioneering business models, defining culture, and disrupting the status quo. They are driving innovation, pushing boundaries, and effecting change. Let's welcome the visionaries.
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HP in India is working towards AI PC penetration, upskilling, education use cases and helping small and medium businesses (SMEs)
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HOW TO CLOSE THE SALE [EVEN WHEN THEY SAY NO]
I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway—and how you can too.
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Many companies are struggling with rising costs and tighter margins. We asked six business leaders to share their solutions.