Rooibos producers positioned for growth
Farmer's Weekly|Farmer's Weekly 21 July
Werner Nieuwoudt, chairperson of the newly formed Rooibos Tea Producers’ Association, spoke to Glenneis Kriel about the launch and vision of the organisation, and how rooibos farmers could benefit.
Glenneis Kriel
Rooibos producers positioned for growth

What led to the launch of the Rooibos Producers’ Association?

The South African Rooibos Council was launched in around 2005. While there’s a seat on it for a farmer representative, the organisation over time became more market-driven and focused on the interests of consumers.

For instance, while a lot of research is conducted on the health benefits of rooibos, producers’ research started dwindling in about 2016 in the absence of coordination. The Rooibos Tea Producers’ Association was launched to address the need for an organisation that focuses on the needs of rooibos tea producers.

Does that mean you’ll negotiate better prices for farmers?

No, our intention is not to pressure processors into paying better prices, but to promote the combined interests of farmers. By doing this, we hope to improve industry stability, which in turn should spark investment and enable the industry as a whole to grow.

But hasn’t pricing always been a problem for rooibos producers?

The industry is subject to price cycles, with long lead and lag times. The reason for this is that farmers plant more rooibos when prices are high, which leads to an oversupply. They then downscale production when prices are low, leading to an undersupply.

For example, prices hit a record of R70/kg in 2018, but fell to about R14/kg in 2021 and 2022, which is not enough to cover production costs. This is a problem not only for producers, but also for processors, brand owners and consumers.

Diese Geschichte stammt aus der Farmer's Weekly 21 July-Ausgabe von Farmer's Weekly.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der Farmer's Weekly 21 July-Ausgabe von Farmer's Weekly.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FARMER'S WEEKLYAlle anzeigen
The genetically unique Senepol: ideal for beef production in Southern Africa
Farmer's Weekly

The genetically unique Senepol: ideal for beef production in Southern Africa

Since its arrival in South Africa in 2001, the Senepol has become a strong contender in the country's beef cattle arena. Tiekie Muller, owner of the Nooitgedacht Senepol stud, spoke to Annelie Coleman about how the growing number of Senepol stud breeders underpins the value of the breed under exacting African conditions.

time-read
5 Minuten  |
March 07, 2025
Microwave mango and granadilla cheesecake
Farmer's Weekly

Microwave mango and granadilla cheesecake

This delicious mango fridge tart is so easy to make, perfect when you want a quick yet indulgent dessert (it only takes 25 minutes to whip up). The fruit’s gorgeous colour and fragrance are maximised.

time-read
1 min  |
March 07, 2025
Global outlook for wheat in 2024/25
Farmer's Weekly

Global outlook for wheat in 2024/25

In its latest estimate, the International Grains Council has adjusted global wheat production for the coming season due to poorer-than-expected harvests in the EU. However, global supplies remain strong, while global consumption is expected to increase to reach about 804 million tons. Janine Ryan reports.

time-read
2 Minuten  |
March 07, 2025
From fallow land to award-winning wines: the Newstead story
Farmer's Weekly

From fallow land to award-winning wines: the Newstead story

Newstead Lund Family Vineyards, a relatively new wine estate, has established itself as one of the best producers of sparkling wine in South Africa. Owners Doug and Sue Lund spoke to Glenneis Kriel about their production philosophy, rise to success, and possible expansion plans.

time-read
7 Minuten  |
March 07, 2025
Fact file of fungal diseases in wheat
Farmer's Weekly

Fact file of fungal diseases in wheat

Wheat is a significant crop, and like other crops, is susceptible to a range of infections. Here, we provide information on the most important fungal diseases that affect wheat.

time-read
1 min  |
March 07, 2025
Soil preparation for wheat and other cereals
Farmer's Weekly

Soil preparation for wheat and other cereals

For seed to germinate and plants to grow, soil often needs to be prepared. The manner in which it is done depends on the type of soil, the organic matter and moisture it contains, the crop to be planted, as well as the previous crop that was planted in the field. Magda du Toit spoke to cereal experts and farmers for guidance.

time-read
6 Minuten  |
March 07, 2025
The origin of the Bonsmara
Farmer's Weekly

The origin of the Bonsmara

The Breed of the Month for March is the Bonsmara. In this first article, we take a look at the man behind this popular cattle breed, as well as how it was developed.

time-read
2 Minuten  |
March 07, 2025
The Southern Sun Cape Sun hotel is once again a destination of choice
Farmer's Weekly

The Southern Sun Cape Sun hotel is once again a destination of choice

While some of its contemporaries have suffered from inner-city neglect, the Southern Sun Cape Sun hotel has bounced back in elegance and style, writes Brian Berkman.

time-read
4 Minuten  |
March 07, 2025
Age catches up with the Nissan Navara
Farmer's Weekly

Age catches up with the Nissan Navara

The Navara line-up was increased last year in Nissan's effort to win back market share. The Citizen's Mark Jones sampled the top-of-the-range Pro-4X to see how the double cab compares with modern bakkies.

time-read
2 Minuten  |
March 07, 2025
Growing onion sets
Farmer's Weekly

Growing onion sets

Bill Kerr discusses what onion sets are, and how and when to produce them to obtain the maximum financial benefit.

time-read
2 Minuten  |
March 07, 2025