Iam a porridge man, and I'm fussy. Instant mixes are not for me. I want -properly cooked porridge made from mabela (sorghum), oatmeal (rolled oats is best) or maize meal. Coarse yellow maize meal is a delicacy in our household!
I recently had the pleasure of visiting an old friend, a maize farmer, whom I have not seen for some years. On bidding him farewell, for old times' sake, he gave me a special gift, a 5kg pack of 50% white and 50% coarse yellow maize meal produced on his farm. He knew I was a porridge lover!
His gift got me thinking about product differentiation, and how any farmer could get their product into the hands of the customer in a manner that set them apart from the crowd and extracted most value.
EVEN MAIZE FROM THE HUMBLE MIELIE IS OFFERED IN A WIDE ARRAY OF PRODUCTS
Diese Geschichte stammt aus der August 02, 2024-Ausgabe von Farmer's Weekly.
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Diese Geschichte stammt aus der August 02, 2024-Ausgabe von Farmer's Weekly.
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