BRABD THAT MATTER
Fast Company|November 2022
Fast Company's 2022 Brands That Matter recognizes the best in social sustainability, inclusivity, and fun.
BRABD THAT MATTER

CHOOSE YOUR OWN ADVENTURE

Jimmy Chin is helping the North Face explore important new terrain: a more diverse outdoors.

IT'S what you might call a quintessential holy shit adventure shot.

Jimmy Chin is standing alone on a narrow wedge of snow-covered rock atop Antarctica's Ulvetanna, a sharp mountain peak with an elevation of more than 9,600 feet. He squints through the damp fog, gloved hands clenching metal pulleys attached to ropes that are tethered to an unseen companion ahead of him, who somehow manages to be holding a camera. Chin is shin-deep in snow, emerging from what looks like the farthest, darkest reaches of the earth. But what stands out most is his bright red, puffy, hooded parka, which bears an unmistakable white logo on the chest and sleeve: the North Face.

Chin, a photographer, and filmmaker in his own right, is known for 2018's Oscar-winning climbing documentary Free Solo, a New York Times best-selling photography book called There and Back, the 2021 feature documentary The Rescue, and the new National Geographic series Edge of the Unknown With Jimmy Chin. Chin has also been a sponsored athlete for the North Face since 2001, after climbing legend and North Face athlete Conrad Anker glimpsed Chin's photos from an expedition to Pakistan's Karakoram mountains. (Anker was the one who took the shot of Chin on Ulvetanna, which Chin posted to Instagram last July.)

Diese Geschichte stammt aus der November 2022-Ausgabe von Fast Company.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2022-Ausgabe von Fast Company.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FAST COMPANYAlle anzeigen
Where the Clean Energy Jobs Are
Fast Company

Where the Clean Energy Jobs Are

A data-driven guide to the skills you need and the opportunities you'll find

time-read
5 Minuten  |
Winter 2024 - 2025
CAN WWE PIN THE WORLD?
Fast Company

CAN WWE PIN THE WORLD?

AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.

time-read
10 Minuten  |
Winter 2024 - 2025
RADICAL VISION
Fast Company

RADICAL VISION

POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS

time-read
10+ Minuten  |
Winter 2024 - 2025
Brands That Matter
Fast Company

Brands That Matter

Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.

time-read
10+ Minuten  |
Winter 2024 - 2025
The Future According to Google
Fast Company

The Future According to Google

Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.

time-read
10+ Minuten  |
Winter 2024 - 2025
EYE OF THE BEHOLDER
Fast Company

EYE OF THE BEHOLDER

SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.

time-read
10+ Minuten  |
Winter 2024 - 2025
CULTURE WARS
Fast Company

CULTURE WARS

Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck

time-read
6 Minuten  |
Winter 2024 - 2025
WORK LIFE
Fast Company

WORK LIFE

Law Roach, image architect and educator, answers our career questionnaire.

time-read
2 Minuten  |
Winter 2024 - 2025
The AI Gadget Debacle
Fast Company

The AI Gadget Debacle

Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.

time-read
6 Minuten  |
Winter 2024 - 2025
Why the future workplace will feel more like a hotel
Fast Company

Why the future workplace will feel more like a hotel

REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT

time-read
2 Minuten  |
Winter 2024 - 2025