Like most larger men, Bruce Sturgell has spent a good portion of his life wearing some variation on ill-fitting khakis and tentlike polo shirts. “It’s the fat-guy uniform,” says Sturgell, founder of Chubstr, a fashion blog for plus-size men. “I hate it so much.”
Sturgell, who has a 46-inch waist, has struggled since his teens to find stylish clothes that fit. Many menswear brands don’t go beyond a 40-inch waist, even though the average American man measures 40.5 inches around, according to data from the Centers for Disease Control and Prevention.
Since Sturgell launched Chubstr 12 years ago, men’s fashion has become a little more inclusive, he says: Brands like Nike and Target’s private label Goodfellow & Co. now offer shirts up to 5X and pant sizes up to 42 or 4XL, and use bigger models in their ads. Meanwhile, online brands with names like Johnny Bigg have cropped up, offering more on-trend styles and elevated looks. But, still, the pickings are slim. Plus-size menswear makes up an estimated 12% of the U.S. men’s apparel market, and is just a fraction—0.6%—of even the global plus-size clothing market.
Diese Geschichte stammt aus der Winter 2022-2023-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Winter 2022-2023-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
