"FREE FOOD AND DRINK INSIDE." A BOUNCER TEASES THE CROWD WAITING TO ENTER NEW YORK'S PIER 17, A CONCERT VENUE IN MANHATTAN'S SEAPORT. "BUT THERE ARE NO BATHROOMS." THOUSANDS OF PEOPLE HAVE GATHERED HERE FOR THE FOURTH AND FINAL NIGHT OF APEFEST, A PARTY FOR MEMBERS OF THE BORED APE YACHT CLUB (BAYC) AND THEIR INVITED FRIENDS. HE WAITS FOR A BEAT, THEN LAUGHS. "NAH ... I'M JUST FUCKING WITH YOU."
Yuga Labs, the company that conceived of the collection of 10,000 cartoon ape avatars that unlock membership to BAYC, would never forget the bathrooms. The backstory that members bought into when they purchased their digital apes was that these primates congregate in the bathroom of a seedy yacht club-set in a swamp in the middle of nowhere-to scrawl irreverent jokes and shit-talk as the only relief from the boredom of their expensive, cryptofueled lifestyles. Members who got in early paid less than $250 in cryptocurrency for the NFT (nonfungible token) that gave them their ape avatar. If they joined at the peak last spring, just a couple of months before Apefest, they may have paid more than $400,000 to be here. (Fast Company attended as a guest of an ape holder.)
Diese Geschichte stammt aus der November 2022-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der November 2022-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT