Francine Coeytaux, Amy Merrill, and Elisa Wells
Cofounders, Plan C.
FOR KEEPING WOMEN'S OPTIONS OPEN
WITH ABORTION in America under threat, the nonprofit Plan C, which is committed to maintaining access to the information and pills necessary for medication abortion, has become a vital resource. Launched in 2016 by artist and web designer Amy Merrill and public health advocates Francine Coeytaux and Elisa Wells, the organization offers an online directory of medication-abortion-by-mail resources along with how to find legal, medical, and even emotional support. As challenges to abortion pills grow, Plan C, which drew 2 million visitors in 2022, has escalated efforts to keep pregnant people informed. Its guerrilla campaigns fuse Coeytaux and Wells's public health expertise with Merrill's knack for attention-grabbing storytelling. After Texas implemented the so-called heartbeat bill in 2021, outlawing abortion as early as six weeks, the Plan C team mailed out more than 3 million stickers to supporters nationwide. They were emblazoned with the slogan "Need to be un-pregnant?" and a QR code linking to Plan C's website. The trio partnered last year with the art collective Future Front Texas to create a series of eye-catching educational videos from nearly two dozen Texas-based creatives raising awareness around medication abortion. The nonprofit hit the airwaves, broadcasting ads on iHeartRadio stations in particularly restrictive states. The three founders also feature in the documentary Plan C from director Tracy Droz Tragos, which tracks the rise of telehealth abortion and mail-order pills during the pandemic and post-Roe. It premiered at Sundance in January.
Diese Geschichte stammt aus der Summer 2023-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Summer 2023-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Where the Clean Energy Jobs Are
A data-driven guide to the skills you need and the opportunities you'll find
CAN WWE PIN THE WORLD?
AS IT MAKES ITS $5 BILLION NETFLIX DEBUT AND PREPARES FOR A GLOBAL AUDIENCE, WWE IS STILL WRESTLING WITH THE TOXIC LEGACY OF ITS COMPLICATED FOUNDER.
RADICAL VISION
POLICE DEPARTMENTS ACROSS THE COUNTRY ARE EMBRACING AI-ENHANCED SURVEILLANCE IN THE NAME OF STOPPING CRIME. HERE'S HOW ONE SECURITY FIRM IS LEADING THE EFFORT AND PROFITING OFF OUR FEARS
Brands That Matter
Our annual look at standout brands encompasses 130 honorees in nine categories, including the inaugural CMOs of the Year. Here's how 12 of those brands and three top CMOs stake out the intersection of business and culture.
The Future According to Google
Google DeepMind, the tech giant's internal AI research lab, isn't just racing to beat OpenAI to market. Under Nobel laureate CEO Demis Hassabis, it's the \"engine room\" of the entire company.
EYE OF THE BEHOLDER
SEPHORA HAS GROWN SO POWERFUL THAT IT CONTROLS WHICH BRANDS LIVE OR DIE IN THE $30 BILLION HIGH-END COSMETICS INDUSTRY. IN THIS BEAUTY CONTEST, SEPHORA ALWAYS WEARS THE CROWN.
CULTURE WARS
Brands on the Run Why Harley-Davidson, Caterpillar, and other masculine\" brands are caving to anti-DEI crusader Robby Starbuck
WORK LIFE
Law Roach, image architect and educator, answers our career questionnaire.
The AI Gadget Debacle
Here's why you shouldn't expect any mind-blowing AI-powered gifts anytime soon.
Why the future workplace will feel more like a hotel
REVEALS WHY THIS IS IMPORTANT TO CORPORATE STRATEGY AND EMPLOYEE ENGAGEMENT