FOR TOKYO-BORN HIROKI KOGA, THE IDEA TO SELL HIGH-end strawberries stemmed from a case of homesickness. After getting an MBA in the United States, Koga got the idea to recreate the fruit he remembered eating on special occasions as a boy. He started cold-calling chefs at Michelin-starred restaurants to get their support for his product. Eventually, he raised $50 million to set up Oishii's vertical farming operations, in Jersey City, New Jersey, in 2019.
What's your best habit, and your worst?
I'm in bed by 9 p.m. and up by 5 a.m., then! get on the treadmill; running is my meditation. My bad habit is that I have a sweet tooth and when I find a new sweet treat, I can't stop thinking about it. Right now, it's the cruller from New York's Daily Provisions.
What do you do when you're creatively stuck?
Try new restaurants. I'll go out of my way to go to Manhattan.
Diese Geschichte stammt aus der Spring 2023-Ausgabe von Fast Company.
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Diese Geschichte stammt aus der Spring 2023-Ausgabe von Fast Company.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE NEW RULES OF BUSINESS TRAVEL
In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.
INTELLIGENT IMPACT
BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.
REDDIT'S REVENGE
IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.
SO MANY WAYS TO LOSE
In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.
The Mysterious Reappearance of the Reggie Bar
How a beloved 1970s candy got called back up to the major leagues.
Gabriella Khalil
Gabriella Khalil, creative director, answers our career questionnaire.
The Fast and the Furious
High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.
Lost in Truncation
Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.
Campus Radicals
Welcome to UATX, Austin's new well-funded and controversial anti-woke university.
