WORLD CHANGING IDEAS
Fast Company|Spring 2024
FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.
ADELE PETERS , SHALENE GUPTA , ELISSAVETA M. BRANDON
WORLD CHANGING IDEAS

USING AI TO HELP REDUCE AIRLINE EMISSIONS

GOOGLE

THE THIN CLOUDS THAT STREAK BEHIND AIRPLANES, called contrails, are a sizable source of global warming, responsible for more than a third of aviation's climate impact. But slightly changing a plane's flight path can help avoid the phenomenon, which happens when hot exhaust mixes with cold, humid air.

At Google, researchers are using artificial intelligence to help predict where contrails will form so that pilots can adjust course. In a six-month test on dozens of American Airlines flights between 2022 and early 2023, the approach helped reduce contrails by 54%.

While redirecting planes uses a little more fuel, the climate benefit far outweighs the extra CO2 emissions.

The change would cost airlines little. Eventually, many airplanes will shift to sustainable aviation fuel, which can both reduce contrails and cut CO2 emissions, but altering flight paths can happen immediately.

As Google continues to tweak the AI to reduce contrails even more, it's running additional tests with Southwest Airlines and with Eurocontrol, the organization that manages air traffic in Europe. The data will soon be incorporated into software that helps pilots optimize flight paths and could be deployed within a few years.

"It's an example of how we can drive a large, costeffective impact in a time horizon that is much shorter than people ever thought would be possible in the climate space," says Juliet Rothenberg, the product lead for Google's climate AI team. While the growth of AI poses climate risks of its own-it has to be managed to avoid surging energy use-the tech can also play a role in climate action in multiple ways. The contrails work is one of several projects at Google (see box at right) that harness artificial intelligence to cut emissions and respond to climate disasters.

4 MORE GOOGLE AI INITIATIVES

Diese Geschichte stammt aus der Spring 2024-Ausgabe von Fast Company.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der Spring 2024-Ausgabe von Fast Company.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS FAST COMPANYAlle anzeigen
THE NEW RULES OF BUSINESS TRAVEL
Fast Company

THE NEW RULES OF BUSINESS TRAVEL

In the era of hybrid teams, everyone is a road warrior-not just sales teams and C-suite execs. It's part of why business travel spending is expected to finally reach, and perhaps surpass, pre-pandemic levels by the end of the year, according to Deloitte. But, as with everything, work trips are not what they were in 2019. From airlines to banks, companies are finding new ways to make business travel easier-and even a little fun.

time-read
5 Minuten  |
Fall 2024
INTELLIGENT IMPACT
Fast Company

INTELLIGENT IMPACT

BUSINESS LUMINARIES SHARE HOW AI CAN INTERSECT WITH SOCIAL MISSION.

time-read
1 min  |
Fall 2024
REDDIT'S REVENGE
Fast Company

REDDIT'S REVENGE

IN AN ERA OF AI UPHEAVAL. THE CACOPHONOUS SOCIAL HUB EMERGES AS THE HUMAN-DRIVEN INTERNET'S LAST GREAT HOPE.

time-read
10+ Minuten  |
Fall 2024
SO MANY WAYS TO LOSE
Fast Company

SO MANY WAYS TO LOSE

In the Ozempic era, Weight-Watchers is remaking itself to be something for everyone meal-plan program and a tele-health prescription service. But have consumers already lost their appetite?

time-read
10+ Minuten  |
Fall 2024
10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS
Fast Company

10/10 - THE 10 MOST INNOVATIVE PEOPLE OF THE LAST 10 YEARS

In honor of Fast Company's 10th Innovation Festival in September, we identified 10 industrious leaders whose groundbreaking efforts defined the past decade in business. We spoke to them about their extraordinary achievements in tech, medicine, entertainment, and more. And we explored how the impact of their work has withstood passing fads, various presidential administrations, a pandemic, and many, many quarterly reports.

time-read
10+ Minuten  |
Fall 2024
The Mysterious Reappearance of the Reggie Bar
Fast Company

The Mysterious Reappearance of the Reggie Bar

How a beloved 1970s candy got called back up to the major leagues.

time-read
8 Minuten  |
Fall 2024
Gabriella Khalil
Fast Company

Gabriella Khalil

Gabriella Khalil, creative director, answers our career questionnaire.

time-read
2 Minuten  |
Fall 2024
The Fast and the Furious
Fast Company

The Fast and the Furious

High prices at McDonald's, Taco Bell, and other chains are sparking consumer revolt.

time-read
6 Minuten  |
Fall 2024
Lost in Truncation
Fast Company

Lost in Truncation

Lost in Truncation Generative AI was supposed to unleash our creativity. Instead, it became our cultural trash compactor. Welcome to the age of summarization.

time-read
4 Minuten  |
Fall 2024
Campus Radicals
Fast Company

Campus Radicals

Welcome to UATX, Austin's new well-funded and controversial anti-woke university.

time-read
10+ Minuten  |
Summer 2024