Lagos: The Natural Choice for The Macallan
The choice of Lagos, Nigeria, as the location for this exclusive event on February 23, 2024, was carefully considered. According to Jodie Marriott, The Macallan Brand Education Manager for the Middle East, Africa, and India (MEAI), Lagos has always been a significant focus for The Macallan, making it the natural choice to reveal the oldest whisky ever released by the brand.
The unveiling of The Reach in Lagos marked a milestone for whisky aficionados in Nigeria.
Marriott expressed her excitement, stating, "Being able to reveal The Macallan The Reach within Africa and, more specifically, Nigeria is a great honor for us and shows the ever-growing appreciation of single malt whisky (The Macallan) from our consumers and the phenomenal growth of the Nigerian market. We cannot wait to see how this develops over the next few years."
Similarly, Hammed Adebiyi, Brand Manager of the Edrington Portfolio, Nigeria, says The Reach embodies the pinnacle of craftsmanship and the unveiling represents a monumental highlight for whisky enthusiasts.
The Reach: A Testament to Craftsmanship and Legacy
The Reach is more than just a whisky; it is a symbol of The Macallan's mastery and commitment to excellence. Adebiyi describes it as the oldest expression ever released by The Macallan.
"Encased in a mouth-blown Lalique crystal decanter, held by a unique sculpture of three hands, those three hands represent our past, present and future. Being 81 years old and the oldest expression from The Macallan, it showcases The Macallan's commitment to mastery and craftsmanship, our long-standing history as a brand and how peerless our spirit is."
Crafting The Reach: A Labor of Love
Marriott provided insight into the creation process of The Reach.
Diese Geschichte stammt aus der April - May 2024-Ausgabe von Forbes Africa.
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Diese Geschichte stammt aus der April - May 2024-Ausgabe von Forbes Africa.
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