The Bleisure Bloom

What's shaping the future of business and leisure travel?

- Rohit Bajpai

In the dynamic and constantly evolving realm of the hospitality sector, hotels are in a perpetual quest to set themselves apart by curating tailor-made experiences that deeply connect with the varied preferences and high expectations of their guests. As a General Manager tasked with overseeing the operations of a prestigious establishment, I take pride in providing insights into the shifting dynamics of contemporary travel, with a particular focus on the burgeoning trend of "bleisure."

At its essence, bleisure travel epitomizes the fusion of business and leisure, signifying a shift in the mindset of modern travellers who seek to blend their work obligations with moments of relaxation and exploration. This phenomenon has gained momentum in recent years, propelled by a convergence of factors such as advancements in technology, evolving work structures, and a growing desire for immersive travel experiences. The surge in remote work opportunities has further bolstered this trend, enabling individuals to prolong their stays in destination cities and indulge in leisure activities.