The Big Fat Indian Wedding

With a slew of initiatives, hotels are ensuring that the wedding day is special for the couple as well as for the hotel's bottom line.

- BINDU GOPAL RAO

The Ministry of Tourism's campaign to promote weddings in India and the trend of celebrities choosing India for their weddings is auguring well for the hospitality industry. Experts weigh in.

PERSONALITY MATTERS

Today's couples are increasingly seeking personalized and unique experiences that reflect their individuality, values, and cultural nuances. Weddings are moving beyond traditional ceremonies and becoming immersive experiences. From creating unforgettable moments through interactive elements and engaging activities for them and their guests, to choosing environmentally conscious vendors, to opting for intimate and inclusive celebrations, modern couples are aligning their big day with their values and aspirations.

Kadmbini Mittal, Regional VP - Commercial, India and Southwest Asia, Hyatt, says, "Under our dedicated initiative, Perfectly Yours, we have allocated specialized teams and resources to cater to these celebratory occasions which make our hotels gain an edge over traditional venues. In 2023, our weddings segment witnessed an impressive year-on-year growth of 50%, underscoring the effectiveness and importance of our efforts in this area. At Hyatt, we have tailored our offerings to cater to these discerning preferences. We understand the importance of curating weddings that embrace individual choices and desires."

REVENUE DRIVER

Weddings are a substantial source of revenue for a five-star luxury hotel. The recent uptick in hotel weddings can be attributed to various factors and the evolving trends and needs of couples. Personalization, one-stop solution for all needs, controlled services and added amenities of a luxury hotel are making it increasingly convenient and lucrative for people to get married at a five-star luxury hotel.