Getting All the Clicks Right The Dynamics of Tata CLiQ

With a strong market presence covering practically each category in retail - from fashion, luxury, beauty to home décor, Tata CLiQ leads the way with its strong commitment to customer satisfaction. Its omnichannel approach has been well received by its patrons and going by its recent expansion to the offline space it is emerging as a formidable player.

- Zainab S Kazi

Launched in May 2016, Tata CLiQ e-commerce L is a multi-category platform from the Tata Group. Over the years, it has developed a strong positioning for itself with three clear verticals: Tata CLiQ, the lifestyle vertical which is also the oldest; Tata CLiQ Luxury, which is the luxury vertical; and the newly launched Tata CLiQ Palette, which is the beauty vertical.

Speaking about the platform, Gopal Asthana, Chief Executive Officer, Tata CLiQ shared, "As a platform, Tata CLiQ offers a trusted and premium online experience where we predominantly showcase the inseason collections and latest styles from leading brands in the market."

"We have a unique model with a strong emphasis on omnichannel. We are integrated with over 7,000 stores of different brands on the platform. Hence, when an order is received, brand stores are also actively involved in fulfilling and shipping these orders out," explained Asthana who took the reins of the company in June this year.

In December 2022, Tata CLiQ was acquired by Tata Digital from Tata Industries.

Key Success Factors

What sets Tata CLiQ apart from its is its omnichannel approach 

"Speaking of Tata CLiQ, our omnichannel strategy allows us to offer an extensive competitors assortment of styles from leading brands, which is a key differentiator," Asthana shared.

The platform is directly connected to brand stores and warehouses, and hence is able to offer a large number of in-season styles from 25%-30% of the top 100 brands.

"Apart from this, we also have partners like Westside on board, which are selectively available on Tata CLiQ and Tata Neu. Some of these Westside styles are also often exclusive to CLiQ," Asthana added.

Tata CLiQ Luxury's USP lies in the highly curated assortment of global and Indian luxury brands offered and the online shopping experience.