How will Tech Investments In Retail Turnout For 2024?
Images Retail|July 2024
60% of industry professionals say investments in tech will increase in the remainder of the calendar year 2024
Mannu Mathew
How will Tech Investments In Retail Turnout For 2024?

Technology investments in the retail sector will increase in the coming months according to a poll conducted by IndiaRetailing. About 60% of the total respondents who are retail professionals have indicated that the investments will increase and 20% of respondents believe that the increase will be only marginal.

A marginal 9% believe that tech investments will show a stable trend in the present year whereas 4% felt there will be no significant change.

Mixed Response from Retail Players

In recent years, technology investments in the retail sector have grown significantly with the introduction of different enablers and service providers that facilitate a smooth journey for retailers in India.

Phygital had earlier reported that technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) will gain immense popularity among retail players as predicted by leading chief technology officers (CTOS), chief information officers (CIOS) and chief digital and information officers (CDIOS) working in the area.

However, some of the experts that Phygital spoke to recently have given a mixed response to the same.

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