'Technology Has Been a Game-changer for Snitch in Key Areas'

Maruthy Ramgandhi, Chief Technology Officer, Snitch sheds light on the new-age brand's tech journey and much more.

- Mannu Mathew

With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering, and data analytics. As the Chief Technology Officer (CTO) at Snitch, Maruthy brings his strategic vision and technological expertise to the forefront of the company's innovations.

At Snitch, Maruthy handles significant areas of focus like supply chain agility, delivery experience, customer satisfaction, personalisation and much more.

One of the recent technology initiatives by the company includes the proposal to launch its new version of the mobile application this month. The new Snitch 2.0 mobile application 'Snitch 2.0' app aims to create an omnichannel presence, allowing customers to effortlessly transition between online and offline shopping while maintaining a consistent and personalized experience.

The application is set to have new features in the areas of personalised shopping with AI algorithms to recommend products based on individual preferences, browsing history, and purchase behaviour.

The company with this new application version eyes enhanced customer engagement, growth in user base, user feedback, Continuous Improvement, and many others.

Bengaluru-based, Snitch, which started its journey in the year 2020 operates 17 stores and offers a product portfolio that includes men's clothing, shoes, perfumes, and sunglasses, with an impressive sales rate of 15 units per minute across both online and retail platforms. The brand's growth is further bolstered by its recent success in raising ₹110 crore in its Series A funding round.

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