![The Crazy Ones, the Misfits, the Rebels](https://cdn.magzter.com/Images Retail/1692612657/articles/mMONQCJvO1692622643417/THE-CRAZY-ONES-THE-MISFITS-THE-REBELS.jpg)
A pleasant surprise can brighten someone's day and create memorable moments that are cherished for a long time. From a merchant's perspective, a surprising visual stimulus, though it may not make you buy, certainly catches you off guard in a good way and often leaves you feeling delighted or uplifted. Disruptive visual merchandising plays an enormous role in today's large retail destinations lined with sadly and 'standardised' windows stylised merchandise, props, graphic backdrop and now, a convenient digital screen that does all the storytelling. Often, we spend hours browsing through a mall without losing a step, striding past these boringly expected window displays.
Very rarely do we come across a 'bull in this China shop' that does something so different and disruptive that it leaves an impression in the window shopper's mind. Here are a few examples that, in my opinion, are timeless strategies that make deep lasting impressions on the shopper's mind as they have on mine.
Stirring up Some Action
Diese Geschichte stammt aus der August 2023-Ausgabe von Images Retail.
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Diese Geschichte stammt aus der August 2023-Ausgabe von Images Retail.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![The Good Side of Reselling](https://reseuro.magzter.com/100x125/articles/95/1743549/Rp4f-wQZD1719229974094/THE-GOOD-SIDE-OF-RESELLING.jpg)
The Good Side of Reselling
Recommerce offers a sustainable approach by refurbishing and reselling used electronics, thereby extending their lifespan and reducing the overall environmental impact
![Why is CGI marketing gaining popularity among brands?](https://reseuro.magzter.com/100x125/articles/95/1743549/FZA2jaB9N1719229729938/WHY-IS-CGI-MARKETING-GAINING-POPULARITY-AMONG-BRANDS.jpg)
Why is CGI marketing gaining popularity among brands?
Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising
![Getting Data Analytics Right](https://reseuro.magzter.com/100x125/articles/95/1743549/bKOh7Bd7W1719229525231/GETTING-DATA-ANALYTICS-RIGHT.jpg)
Getting Data Analytics Right
Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business
!['Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'](https://reseuro.magzter.com/100x125/articles/95/1743549/2Dz-qeHJt1719229108768/RELIANCE-RETAIL-EYES-BLOCKCHAIN-FOR-SECURITY-5G-FOR-ARPOWERED-INSTORE-NAVIGATION.jpg)
'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'
Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company's technology investments, strategy and focus areas
![A New Approach to Profitability](https://reseuro.magzter.com/100x125/articles/95/1743549/lejQAQrcV1719228780272/A-NEW-APPROACH-TO-PROFITABILITY.jpg)
A New Approach to Profitability
Key areas in which shopping centres are doing things differently than before to improve mall economics
!['Bhumi World's Outlet Mall to start by December 2024'](https://reseuro.magzter.com/100x125/articles/95/1743549/eNx_1WTDS1719228445819/BHUMI-WORLDS-OUTLET-MALL-TO-START-BY-DECEMBER-2024.jpg)
'Bhumi World's Outlet Mall to start by December 2024'
The outlet mall will be first-of-its-kind housing brands that will offer discounts on all products round the year
!['Achieving ₹100 crore a month revenue gave us wings to soar higher'](https://reseuro.magzter.com/100x125/articles/95/1743549/hKO_3145y1719228070353/ACHIEVING-100-CRORE-A-MONTH-REVENUE-GAVE-US-WINGS-TO-SOAR-HIGHER.jpg)
'Achieving ₹100 crore a month revenue gave us wings to soar higher'
V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0
!['Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'](https://reseuro.magzter.com/100x125/articles/95/1743549/TrCqYwnA71719227523762/SHOPPERS-STOPS-BIGGEST-DIFFERENTIATOR-IS-BRAND-EXPRESSION-AT-ITS-BEST.jpg)
'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'
In an exclusive interview, Kassim speaks about the company's strategy for its beauty business, its plans across channels and its ambitions to supply to every beauty retailer in the country
![May Sees Over 162 New Store Openings](https://reseuro.magzter.com/100x125/articles/95/1743549/QzRQb9yBc1719227291990/MAY-SEES-OVER-162-NEW-STORE-OPENINGS.jpg)
May Sees Over 162 New Store Openings
With over 63 new stores opening in the region, North led the charge.
![Spotlight on Innovation and Excellence in India's Retail Sector](https://reseuro.magzter.com/100x125/articles/95/1743549/_OFxGez5w1719226505423/SPOTLIGHT-ON-INNOVATION-AND-EXCELLENCE-IN-INDIAS-RETAIL-SECTOR.jpg)
Spotlight on Innovation and Excellence in India's Retail Sector
Powered by Vegas, the 20th edition of IMAGES Retail Awards, involved industry-wide voting from over 111 of India's leading shopping centres