We are Among the Top Footwear Brands on Major Platforms

Gopal Rathor, Director, Clog London speaks about the brand's growth journey, strategies and expansion plans

- Sandeep Kumar

Launched in 2018, as a shop-in-shop (SIS), Clog London is today an omnichannel brand available on leading e-commerce platforms such as Myntra, Tata Cliq, Ajio, Nykaa Fashion, Amazon, and Flipkart, where it is among the leaders in the footwear category. Additionally, the brand has launched Exclusive Brand Outlets (EBOS) in the Delhi NCR and Haryana region and is rapidly expanding its presence.

The brand started its journey with a core focus on shoes that embody an empowered sense of glamour and a boldly playful spirit. With aspirations of establishing a global presence, Clog London quickly gained traction as a "Celebrity Favourite," driving its rapid growth.

In the last six years, Clog London has evolved into a comprehensive footwear and accessories label, offering an array of styles that include formal, casual, driving shoes, sports shoes, homeware, sneakers, party wear, heels, sandals, stilettos, ballerinas, pumps, and more for men and women.

Today, Clog London aims to become one of the fastest-growing lifestyle footwear and accessories brands in the country.

In an exclusive interaction, Gopal Rathor, Director, Clog London speaks about the brand's growth journey, strategies and expansion plans.

What sets your brand apart from competitors?
The fashion footwear segment has fewer players compared to garments, presenting us with substantial growth opportunities. Our competitive edge lies in our unique designs, comfort, and pricing, allowing us to stand out among competitors.