'We Have Always Been Hungry for Expansion and Desire to get Closer to our Consumers' - Alok Tandon

Inox so far has added 7 cinemas and 37 screens in this financial year including a 3-screen multiplex in Srinagar. The upcoming cinema launches lined up in cities are Hyderabad, Vijayawada, Delhi, Patna, Indore and Dharwad.

- Sandeep Kumar

Ever since commencing operations in year 2002, INOX has been engaging the masses and has entertained more than 700 million guests throughout the journey. With 712 perfectly appointed screens in 167 multiplexes across the country, INOX continues to be an epitome, getting closer to the Indian cinema lovers. The flagship venture of the $5 billion INOX Group, INOX Leisure Limited remains on a growth path which is envied across the globe.

The brand has always worked upon enhancing the experiences, right from creating a world-class infrastructure which is high on comfort and aesthetics, to staying updated with the latest in the cinema technology space.

In an exclusive interaction with IMAGES Retail, Alok Tandon, Chief Executive Officer, Inox Leisure Limited, talks about the brand's achievements, vision and goals after celebrating the 20th anniversary.

INOX recently celebrated its 20th anniversary. Tell us about the journey of the brand highlighting the key milestones.

We have been entertaining India for more than 2 decades now. In 2002, we opened our first multiplex in Bund Garden, Pune, with 4 screens, and today we take pride in entertaining India through our 712 screens appointed at 167 multiplexes in 74 cities. We have also recently crossed the milestones of entertaining 700 million guests at our cinemas in our entire lifetime.

Pioneers in India to:

→First cinema chain to introduce the concept of Laserplex (a multiplex with all screens equipped with laser projection).

→India's first MX4D screen with advanced multi-sensory theatre effects.

→First cinema chain in India to introduce the 270-degree multi-projection technology ScreenX.

→First to introduce tier-based loyalty program.

→First to offer an app-based payment wallet.