47 POR CIENTO DE LAS COMPRAS DIGITALES EN TODO EL MUNDO SE REALIZAN A TRAVÉS DE PLATAFORMAS DE MARKETPLACES MERCADO LIBRE: CÓMO NAVEGAR UN MARKETPLACE EN TIEMPOS ADVERSOS

SE PRONOSTICA QUE 40 POR CIENTO DEL MERCADO RETAIL EN LÍNEA EN TODO EL MUNDO SE REALIZARÁ A TRAVÉS DE MARKETPLACES. Por ERIKA ROCHA

The eCommerce market in Mexico is expected to  register a CAGR of 16.8 percent during the period 2022-2023. And the fact is that the e-commerce industry in Latin America has registered solid growth in recent years, offering interesting opportunities for retailers in line in various sectors.

In times of uncertainty and declining consumer confidence, the leading players in the online commerce industry are scrambling to find ways to differentiate themselves from the competition. In this context, InformaBTL interviewed Hernán Cieri, Marketing Head Mexico of Mercado Libre (MeLi).

According to the spokesperson for the iconic yellow marketplace "there are no formulas" to navigate an online business in adverse times, "this is a lot about testing, understanding what you want, where you want to play, who you want to compete with , what product do you want to bring to the front”. Let's also learn about MeLi's perspectives on your industry.