Set Up to Fail

Why is the average tenure of a C-suite executive a brief 5.3 years? And why do chief marketing and chief information officers last barely more than four years in the job, on average?
The answer may lie between the lines of the job specifications shopped around by executive recruiters. One of us (Kimberly A. Whitler) was approached to gauge interest in a CMO position and, as she reviewed the 12-page job spec, realized that she couldn’t in good conscience recommend anyone for the role. Based on the responsibilities, expectations, and ideal candidate qualifications described in that document, the role was poorly designed. It was setting up the incoming CMO for failure.
Unfortunately, based on our experience and research, many C-level jobs are poorly designed — and the individuals interviewing for these jobs are unaware of it. We shared that CMO job spec with a group of senior-level marketers and asked how many would be interested in the role, assuming it offered competitive compensation and an attractive location. A large majority of the executives were interested: They had no idea how to assess how well aligned the responsibilities, performance expectations, and qualifications were — and whether the job design set them up to succeed or fail.
An Expensive Problem What makes the short C-level tenure surprising is that it is similar to that of average salaried workers, despite the much greater effort, expense, and time spent identifying and filling C-level roles.2 Companies pay hundreds of thousands of dollars to executive recruiting firms and may involve other C-suite executives, including the CEO, and potentially the board of directors, in defining and approving C-level roles.
Diese Geschichte stammt aus der Summer 2022-Ausgabe von MIT Sloan Management Review.
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Diese Geschichte stammt aus der Summer 2022-Ausgabe von MIT Sloan Management Review.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 9.500 Zeitschriften und Zeitungen zuzugreifen.
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Building an AI Platform for the Future
Shishir Mehrotra joined Grammarly as CEO fol- lowing its December 2024 acquisition of Coda, the AI productivity platform he founded in 2014. The MIT graduate began his career by cofounding Centrata and subsequently spent several years at Microsoft and then at Google as vice president of product for YouTube. MIT Sloan Management Review spoke with Mehrotra about navigating his unique lead- ership transition, building what he envisions as the AI platform of the future, and management rituals, which he's writing a book about. What follows are edited highlights from that conversation.

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