MARKET MAVERICK
Outlook Business|July 2024
For FCB Group India CEO Dheeraj Sinha, music makes life easier, and writing is the best way to get clarity of thinking
Nandini Keshari
MARKET MAVERICK

Curious as a child, living in the small town of Bihar Sharif, Dheeraj Sinha-now the chief executive of FCB Group India, a marketing company spent a large chunk of his days looking out of the balcony of his house. It was the main market of the town outside his house. From his vantage point he would observe how the marketplace operated.

The shop owners opened their shops every day, brought out the same products, dusted them and hung them outside for people to see even when customers went to 12 different shops only to bargain and reject them. He was amazed by the resilience, perseverance and patience of the shop owners.

That childhood interest later took him to Mudra Institute of Communications, Ahmedabad (MICA), via Shri Ram College of Commerce where he studied economics. At MICA he met people who he termed as “cool” as they had tattoos, listened to Western music and played the guitar. He wondered how he would fit in an environment which was so posh.

Diese Geschichte stammt aus der July 2024-Ausgabe von Outlook Business.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 2024-Ausgabe von Outlook Business.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS OUTLOOK BUSINESSAlle anzeigen
Scale Stimulus
Outlook Business

Scale Stimulus

For technology start-ups, growth funding serves as the catalyst to scale, innovate, expand into new markets and make critical hires. New capital brings strategic value through investor expertise and industry network, customer introductions, helps maintain operational efficiency and mitigate cashflow challenges.The landscape of venture and growth financings in India has undergone a major shift since the pre-Covid era. The pandemic gave rise to a low-interest rate environment which saw an unprecedented inflow of capital into Indian start-ups with a very strong focus on high growth, often at the cost of high burn. Post-pandemic, the environment has seen a significant shift in focus towards sustainable growth, profitability and efficient unit economics.

time-read
3 Minuten  |
February 2025
The Best Valuation Need Not Be the Highest
Outlook Business

The Best Valuation Need Not Be the Highest

Info Edge founder and veteran start-up investor Sanjeev Bikhchandani talks to Deepsekhar Choudhury about high valuations and corporate governance in start-ups. Edited excerpts

time-read
3 Minuten  |
February 2025
GCCS Shaping Start-Ups
Outlook Business

GCCS Shaping Start-Ups

The remarkable journey of global capability centres (GCCs) in India continues to set new benchmarks, enriching the nation's economic narrative.

time-read
3 Minuten  |
February 2025
Behind the Scenes
Outlook Business

Behind the Scenes

Evaluating start-ups is more than number crunching. While some factors are quantifiable, many are more nuanced. Here's a sneak peek inside the war room from where the rankings emerged

time-read
4 Minuten  |
February 2025
Start-Ups have Generated 17.28 Lakh Direct Jobs
Outlook Business

Start-Ups have Generated 17.28 Lakh Direct Jobs

Amardeep Singh Bhatia, secretary, department for promotion of industry and internal trade (DPIIT) tells Pushpita Dey about the government's various schemes to give start-ups a leg up.

time-read
3 Minuten  |
February 2025
On the Road Less Travelled
Outlook Business

On the Road Less Travelled

Our entrepreneurial journey as the founders of the CarDekho group proves the fact that ambition and ingenuity can flourish in the most unexpected places.

time-read
4 Minuten  |
February 2025
Being Local Matters
Outlook Business

Being Local Matters

India's rapidly evolving consumer market, backed by a young, progressive population and a flourishing middle class, is a landscape of opportunity and complex challenges.

time-read
4 Minuten  |
February 2025
CELEBRATING EXCELLENCE: OUTLOOK BUSINESS SPOTLIGHT - ACHIEVERS AWARDS 2024
Outlook Business

CELEBRATING EXCELLENCE: OUTLOOK BUSINESS SPOTLIGHT - ACHIEVERS AWARDS 2024

Recognizing Visionaries Who Inspire Growth, Innovation, and Progress

time-read
6 Minuten  |
February 2025
At the End of the Day, You Bet on Founders
Outlook Business

At the End of the Day, You Bet on Founders

Zerodha founder and chief executive Nithin Kamath tells Deepsekhar Choudhury that the philosophy of a company is what sets it apart and makes it special. Edited excerpts

time-read
3 Minuten  |
February 2025
Time to Go Global
Outlook Business

Time to Go Global

India's defence and space start-up ecosystems have witnessed exponential growth in recent years, with over 1,000 defence and 250 space start-ups driving deep-tech innovation. Government initiatives such as Innovations for Defence Excellence (iDEX), positive indigenisation lists and allocation of 75% of the defence capital budget for domestic procurement, along with support from Indian National Space Promotion and Authorisation Centre (InSpace), have created vast opportunities.

time-read
4 Minuten  |
February 2025