Pioneering a Sports Revolution: A Deep Dive into SFA's Vision and Impact on Indian Youth

Mr. Rishikesh Joshi
Founder Sports For All
What inspired you and Vishwas Choksi to start Sports For All? How did your background as a national-level swimmer influence this vision?
Vishwas and I are driven by our passion for sports and a vision for its broader impact in India. We saw an opportunity to enhance grassroots sports as the exciting professional leagues also picked up. We realised that the medals today come from the grassroots of yesterday and if we could impact the grassroots today, we could enable the medals tomorrow. My national-level swimming experience highlighted the benefits of structured support, shaping our approach to nurture a robust sports culture aimed at creating future champions and enriching the overall sports ecosystem.
SFA has grown rapidly since its inception in 2015. What do you see as the key factors behind its success, and how have you managed to scale it across multiple cities?
We want to provide every child in India an opportunity and access to sports and the ecosystem of India. The key to our success has been our unwavering focus on making children fall in love with sports. Our rapid growth is because we made technology the backbone of our operations, but we’re also seeing a cultural shift towards broader sports participation in India. People are starting to embrace sports beyond just a select few. For example, look at the Olympics—viewership has significantly increased in Paris compared to Tokyo. This growing interest is the culture we aim to create and nurture.
Diese Geschichte stammt aus der September 2024-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 9.500 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2024-Ausgabe von Outlook Business.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 9.500 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Driving Towards Sustainable Mobility
As India transitions into the era of cleaner and more sustainable mobility solutions, it has become imperative for automakers to do more than just electrify their line-up.

A Historic Blunder
A ceasefire has been announced post-Operation Sindoor that destroyed nine terrorist bases in Pakistan and Pakistan-occupied Kashmir (PoK), its air defence infrastructure and other military bases.

‘India serves as a testing ground for scalable solutions’
Swetha Ramdas, principal, APAC sustainability, Amazon tells Sudipto Dey in an email interview that the company is delivering orders with reduced or no packaging in over 300 cities in India. Edited excerpts

Third Time's A Charm?
As payments and lending lose their sheen, fintechs are betting on broking and wealth management as their next engines of growth

NSIC has been imparting skill training amongst aspiring entrepreneurs
National Small Industries Corporation’s CMD Subhransu Sekhar Acharya tells Outlook Business how the organisation is helping MSMEs grow. Edited excerpts:

War will affect India's attraction as an FDI destination
Ajit Ranade, senior fellow at Pune International Centre, tells Pushpita Dey that it is in India's interes to contain border conflicts. Edited excerpts

Building Blocks of a Circular Economy
Across our planet, the consumption of finite natural resources is placing a large strain on the environment, with changing geopolitical dynamics adding new dimensions to the challenge.

Mankind Gets A Booster Dose
The pharma company under Sheetal Arora is looking to increase its footprint on foreign soil by leveraging its recent acquisitions and increasing investments in R&D

Our Tier-II and Tier-III cities present youthful demographics and cost-efficient operations
Ekroop Caur, secretary, Department of Electronics, Government of Karnataka in an email interview with Shruti Tripathi discusses the state's vision to strengthen the digital ecosystem. Edited excerpts:

Taste of Tradition
An iconic sweet shop from Pune is defying the three-generation rule to scale up the business and take its products global