DOUBLE IMPACT

The Body Shop's future plans involve expanding third-party partnerships with retailers such as Tira, SS Beauty, Shoppers Stop, and growing in double digits. 

- VAISHNAVI GUPTA

Around 2 in 5 consumers say they look for natural ingredients when making a purchase decision, according to Neilson. Sustainability is a top priority for many of today’s consumers. 17.6 percent say they seek out brands that are environmentally friendly, and 15.8 percent prefer products that use recyclable packaging. This shift is driven by a growing awareness of environmental issues, ethical sourcing, and cruelty-free practices. Brands that embrace these values are well-positioned to thrive in the Indian beauty market. For instance, The Body Shop’s Activist Workshop stores enable customers to become changemakers themselves, offering an interactive and enriching experience from start to finish. The new Activist Workshop store format is the perfect representation of

The Body Shop’s firm commitment to being a pioneer in environmentally progressive values and store design. The store has been outfitted with sustainable fixtures made from reclaimed wood and recycled plastics to help minimize its environmental footprint. There is extensive usage of aluminum, which requires less energy production than other materials and is also infinitely recyclable.

“From a futuristic standpoint, the Indian beauty industry offers a goldmine of potential. As consumers continue to champion eco-friendly and socially responsible brands, there is ample opportunity for growth and innovation in this space. The convergence of sustainability and beauty represents not only a trend but a fundamental shift in consumer expectations, making it imperative for brands to embrace these values to succeed in the evolving Indian beauty market,” said Vishal Chaturvedi, Vice President, The Body Shop Asia South.