Founded in 1995 by Anita Dongre, Meena Sehra, and Mukesh Sawlani, the House of Anita Dongre can be termed as one of the leading fashion houses in the country. With a workforce of more than 2,800 associates, the brand has grown in all respects, from embracing change to redefining fashion to setting trends along with bringing a difference in the lives of people, animals, and the planet in total. House of Anita Dongre has witnessed the industry and customers change. “Post pandemic, consumer behavior has changed significantly. Along with becoming highly environment-conscious, making sustainability one of the major aspects, they look for a seamless omnichannel experience, allowing them to experience the brand online and offline,” said Kavindra Mishra, MD, and CEO, House of Anita Dongre.
The Ever-Evolving Market
For fashion brands to remain relevant, constant evolution is necessary. House of Anita Dongre maintains its relevance by evolving itself with the help of extensive market research and surveys. The brand carries out such surveys post every collection launch and even during peak selling periods, which further allows designers and buyers to interact with consumers and store managers to gain feedback and work accordingly. Moreover, the designers associated with the brand follow global trends and forecasts to understand the evolving trends and adapt them to the Indian market keeping the brand aesthetics intact.
Diese Geschichte stammt aus der January - February 2023-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January - February 2023-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
How DLF Malls' Footfall Skyrocketed by 35%!
OUR FOCUS HAS ALWAYS BEEN ON CREATING DESTINATIONS THAT INSPIRE AND DELIGHT, WHILE STAYING AHEAD OF EVOLVING MARKET TRENDS.\" PUSHPA BECTOR, SENIOR EXECUTIVE DIRECTOR AND BUSINESS HEAD, DLF RETAIL
WHY CHENNAI'S RS 15,600 CR RESTAURANT MARKET IS EVOLVING FASTER THAN EVER!
The Restaurant India Conference and Awards has long set the gold standard for the restaurant industry, bringing together visionaries, trailblazers, and decisionmakers to shape the future of dining in India.
How ROHIT KHATTAR - Built a Hospitality Empire That's Taking Over the World!
If you've ever dined at Indian Accent, indulged in an allAmerican breakfast at The All American Diner, or soaked in the nostalgia of Chor Bizarre, you've experienced the magic of Rohit Khattar. The Founder Chairman of EHV International / Old World Hospitality Private Limited, Khattar has built an empire of beloved restaurants that have shaped India's dining scene since 1990.
The Wafer Disruptor
How Nikunj Biyani is shaking up India’s snacking game with SuperYou, India’s first-ever protein wafer bar
WHY LICENSING IS THE KEY TO SCALING CREATIVE LEARNING PLATFORMS
TECHNOLOGY, OFTEN PERCEIVED AS A DISTRACTION, IS BEING REPURPOSED AS A TOOL TO ENHANCE AND AMPLIFY CREATIVE LEARNING. THE FUSION OF TRADITIONAL CRAFTS AND DIGITAL TOOLS OFFERS OPPORTUNITIES FOR ENGAGEMENT THAT WERE PREVIOUSLY UNIMAGINABLE.
RS 1,000 CR VISION: FOXTALE'S NEXT BIG
OVER THE NEXT TWO YEARS, FOXTALE AIMS TO BRING INTERNATIONAL SKINCARE TECHNOLOGIES TO INDIA, ENSURING THAT INNOVATION HAPPENS HERE RATHER THAN BEING IMPORTED FROM FRANCE OR ITALY.
COMMERCE 360
The slightest friction in the shopping journey can send customers running to competitors. That's why retailers are doubling down on unified commerce strategies, blending the online and offline experience into one seamless, connected journey. And at the core of this transformation? Commerce 360” a game-changing approach that offers complete visibility into the entire commerce value chain, from browsing to checkout and beyond.
THE QUICKENING OF BEAUTY!
To cater to the quick commerce model, brands are launching products specifically tailored for rapid delivery. Miniatures, curated kits, and essential skincare items have become popular choices.
THE BEAUTY RODY BILL BARON
CAN THE BODY SHOP HIT £2 BILLION IN A DECADE GLOBALLY?
TOP STORES OF INDIA
Welcome to the definitive guide to India's Top 20 Stores, where retail brilliance meets unmatched customer experiences. As the country's retail ecosystem evolves at breakneck speed, these standout stores have set new benchmarks, seamlessly blending innovation, design, and service to create shopping destinations like no other. To compile this exclusive list, the Retailer team embarked on a nationwide journey, analyzing over 100 stores to uncover what sets these retail powerhouses apart. We delved deep into their unique offerings, analyzed what today's discerning customers truly seek from their shopping experiences, and identified how these insights translate into tangible enhancements in-store From cutting-edge tech integrations and immersive in-store experiences to sustainable practices and omnichannel strategies, these top 20 stores aren't just adapting to the future of retailthey're defining it.
