INDIA'S DIGITAL BOOM

Digital commerce is rapidly gaining prominence in India, driven by the widespread adoption of smartphones and increasing internet penetration. The convenience, wide product range, and competitive pricing offered by e-commerce giants like Amazon and Flipkart, along with the emergence of innovative startups in fintech and logistics, are transforming consumer behavior. Government initiatives like Digital India and improved digital infrastructure further support this growth, making digital commerce a cornerstone of India's modern economy.

The overall monthly shopper base (MTUS) has surged, constituting 31% of the Active User Base (ATUS).

Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers.

India has approx 800 million internet subscribers.

The Indian e-commerce sector is ranked ninth in cross-border growth in the world.

As of Jan 2024, BHIM UPI recorded 12+ Bn digital payment transactions with a value of Rs 18.41 Tn.

India’s online shopper base to be the second largest globally by 2030, with nearly 500-600 Mn shoppers.

VAHDAM INDIA

GLOBAL WELLNESS REVOLUTION

It is the only Indian brand available in over 6500 stores across US, 550+ UK, 200+ Canada and 30+ stores in UAE.

VAHDAM India, home-grown wellness brand, offers the finest Indian teas and spices under a sustainable-ethical brand, eliminating middlemen. Started in 2015 by then-23-year-old Bala Sarda, it is a vertically integrated brand that is disrupting the 200-year-old global supply chain, sourcing directly from 150 farms across India with its manufacturing in 100,000 sq. ft. BRC Certified state-of-the-art facility in the National Capital Region of India. VAHDAM has been shipped to over 4 million consumers across 130 countries with USA, Canada and Europe as its key markets. It has delivered a CAGR of 151 percent since inception and is the largest home grown tea and wellness brand in revenue.

“Our trademark is registered in 80+ countries globally. We are the only Indian brand available in over 6500 stores across US, 550+ UK, 200+ Canada and 30+ stores in UAE. Our products are present in 100+ online marketplace globally,” said Bala Sarda, Founder & CEO, VAHDAM India.

WAY AHEAD