The digital revolution in India is poised to make the next decade a transformative period, often referred to as India’s “Digital Decade.” By 2026, India is expected to become a $5.4 trillion economy, with a significant portion of this growth being digitally driven. An estimated $1 trillion of this economic activity will be digitally enabled, highlighting the profound impact of digital technology across the country. This digital phenomenon is not limited to metropolitan or Tier I cities; it is spreading across Tier II and III cities, making it a truly ubiquitous movement.
Digital Ecosystem Expansion
The rise of the digital ecosystem is evident in the growth of internet users, social media engagement, and transactions on video platforms. This evolution is reflected in various metrics, from overall internet usage to the number of service and product transactors, showing significant increases over the years. Social media, in particular, has seen remarkable growth, with Meta platforms like Facebook, Instagram, and WhatsApp playing a central role. Meta has around 3.8 billion monthly active users globally, with India being a significant market.
Diese Geschichte stammt aus der August-September 2024-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der August-September 2024-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
