Founded by Vineeta Singh and Kaushik Mukherjee in 2015, SUGAR Cosmetics today, is one of India’s fastest-growing beauty brands which has become a go-to brand for everything makeup. The company that started out as a Direct-to-Customer brand now has an extensive omnichannel presence reaching every nook and corner of the country. SUGAR cosmetics is available across 45,000+ multi-brand outlets spread across 500+ cities in the country!
However, something that not everyone knows is that before SUGAR, 11 years ago the husband-wife duo ran a successful beauty-subscription business called Fab Bag. SUGAR came into existence with the founders’ aim to work on a model that eliminated middlemen and with their passion for building a brand for women. Realizing the power of going digital enabled the founders to formulate SUGAR and present it to the consumers.
HUMBLE BEGINNINGS
Diese Geschichte stammt aus der May - July 2023-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der May - July 2023-Ausgabe von Retailer.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
THE NEXT FRONTIER
Gaurang's leadership philosophy is rooted in preserving the brand's legacy while exploring modern innovations that appeal to a global audience.
THE TITAN OF TIME
Titan Company Limited is not just about telling time—it’s about crafting moments, setting trends, and redefining what a watch can mean.
HOW TO CREATE UNIFIED CUSTOMER JOURNEYS
Razorpay leads this transformation, empowering businesses with innovative tools to meet evolving consumer expectations.
THE DAWN OF 4700BC
With its roots in gourmet popcorn, the brand has transcended traditional boundaries, introducing a fresh perspective to snacking.
30 BEST RESTAURANTS
UNVEILING THE TOP 30 RESTAURANTS
Glow Up: How Beauty is Shaping Commerce
Technology is playing a crucial role in evolution of beauty commerce. AR tools, virtual try-ons, Al-driven recommendations enhance customer experiences.
THE REAL COST OF OMNICHANNEL RETAIL IN INDIA: Are Retailers Ready?
Unveiling the double-edged sword of omnichannel retail - balancing customer convenience with operational efficiency in a rapidly evolving landscape.
HOW MODERN BAZAAR IS EXPANDING WHEN OTHERS ARE DOWNSIZING!
Modern Bazaar Departmental Stores Pvt. Ltd. is redefining retail in India by strategically expanding its presence and enhancing its customercentric offerings.
HOW VIVEK OBEROI IS DEMOCRATIZING DIAMONDS
Vivek Oberoi, Bollywood star and entrepreneur has seamlessly blend purpose and profit, redefining industries with ventures like Solitario, a lab-grown diamond brand, while championing ethical, sustainable, and impactful business practices.
THE RESURRECTION OF FMCG IN 2025
From rural markets holding steady despite slowdowns to urban demand showing early signs of recovery, the FMCG industry is positioning itself for a potential rebound in the New Year.
