The Rise of Non-Grocery Segments in Rapid Delivery

Q-Commerce has captured 13 percent market share of online groceries and is expected to grow 15 times over the next 3-5 years.

Quick Commerce (Q-Commerce) is a quick evolution of e-commerce, promising near-instantaneous delivery of goods often under 10 minutes to your doorstep. This has transformed consumer’s expectations of convenience in online retail, delivering everything from morning coffee to lastminute gifts all at the tap of your fingertips. According to Deloitte’s Future of Retail report, Q-Commerce has already captured 13 percent market share of online groceries and is expected to grow 15 times over the next 3‒5 years driven by consumers across varied age groups (Gen X, Millennials, Gen Z) as more than 40 percent of them are ready to pay a premium for quick delivery.

Factors driving Q-commerce growth:

Urbanization and Busy Schedule: The demand for quick and convenient shopping solutions has increased with a significant portion of the population living in urban areas and leading busy lives. Q-commerce caters to this need by offering rapid delivery of goods, in any quantity of their needs.

Young Demography: India has a large young population that is tech-savvy and open to adopting new technologies and services. This demographic is a key driver of Q-commerce, as they value speed and convenience even at the cost of paying a premium.

Increased Internet Penetration: The widespread use of smartphones and internet has facilitated the growth of e-commerce, including Q-commerce. Easy access to online shopping platforms and mobile apps has made it convenient for consumers to order products quickly.

Rise in disposable income: Economic growth and rising disposable incomes have increased consumer spending power, enabling more people to afford the premium services offered by Q-commerce companies.