In the last 10 years, the concept of consumerism is picking up in India. Indian consumers have a much better variety of products to choose from, quality of products they can choose from has improved tremendously. Value for money and affordability has improved.
In Tier II and Tier III, 20 to 30 years back, consumers did not have choices, if they even wanted to buy a simple branded product, a particular type of a branded shoe, they would board a train or a bus, go to the nearest big city and look for a shopping mall. Today, they have access to 250 million products from SMEs. And this entire consumerism is being enabled by SMEs in India. And they will continue to do that as they are the backbone of this consumerism that is going on and will continue to happen in the next 20 years.
SMES DRIVING GROWTH
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Diese Geschichte stammt aus der March - April 2024-Ausgabe von Retailer.
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