AIA Singapore nurtures sustainability and community wellbeing through CSR initiatives
Singapore Business Review|Issue 104
AIA Singapore's commitment to sustainability and corporate social responsibility extends beyond the Green Pledge, encompassing initiatives like the AIA Better Lives Fund and engaging the community through football.
AIA Singapore nurtures sustainability and community wellbeing through CSR initiatives

AIA Singapore has always been passionate about making a positive impact on people’s lives, and it believes that a healthy environment is fundamental to achieving its brand promise of enabling Healthier, Longer, Better Lives (HLBL) for all. As a leading insurer in Singapore, the company recognises its role in helping communities live better as well as the importance of environmental wellness in enhancing the well-being of its community. Exercise in the outdoors can be invigorating for both the mind and body.

As part of the AIA Green Pledge, AIA Singapore committed $5m to the National Parks Board’s (NParks) registered charity, Garden City Fund, with the goal of planting 16,666 trees in Singapore’s parks and nature reserves over a five-year period. This contribution is the largest by any organisation to the NParks OneMillionTrees movement, which aims to plant more than one million trees across Singapore’s streetscapes, gardens, parks, park connectors, nature reserves, and nature parks, amongst other areas. Through this contribution, AIA Singapore aims to not only enhance the wellbeing of its community but also contribute to Singapore’s vision to become a “City in Nature.”

With people at the heart of everything that AIA Singapore does, it wants to build stronger connections between the community and the environment. The AIA Green Pledge supports its sustainability efforts in the local community by helping create more urban green spaces across the city. It represents AIA Singapore’s commitment to doing its part in creating a more sustainable Singapore. The company believes that every action counts in collectively creating an environment that future generations can also enjoy.

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