What homebuyers want: Three key trends reshaping the property market

With remote work and a newfound emphasis on wellness, the housing market has seen a shift in the way homebuyers search for properties.

No longer just a place to sleep, they want spaces that are versatile and adaptable—a home office during the day and transforms into a personal gym at night. Whilst urban properties with easy access to malls and public transportation are their popular choice, they often lack green spaces such as parks. Homebuyers are then faced with a tough choice between convenience and wellness. But developers are stepping up to meet their changing demands, a prime example of this is GuocoLand.

GuocoLand’s latest developments, Lentor Modern and Midtown Modern, seem to have struck the right mix of convenience, versatility, and green space. Despite economic headwinds, GuocoLand sold over 84% of units in Lentor Modern just two days after its launch. Meanwhile, Midtown Modern sold over 60% of all units during its launch weekend in March 2021.

“We still see the market performing resiliently. One of the reasons for us saying this is mainly because most of the launches last year sold very well,” Dora Chng, General Manager (Residential) at GuocoLand, said, adding that the property market will likely benefit from multinational corporations setting up shop in Asia, as well as the growing middle-class population.