![The emergence of super apps calls for better digital experiences](https://cdn.magzter.com/Voice and Data/1711102002/articles/olaXbNMsa1711106428115/THE-EMERGENCE-OF-SUPER-APPS-CALLS-FOR-BETTER-DIGITAL-EXPERIENCES.jpg)
Consumers today exhibit a higher level of sophistication and selectivity in their application usage compared to just a few years ago. They seek convenient, flexible, and innovative digital experiences, readily embracing new applications capable of simplifying and enriching their lives, such as super apps.
Exceptionally popular in Asia, super apps amalgamate various digital services, including social networking, e-commerce, banking, banking, messaging, food delivery, and transportation, into a single application. A study conducted by PayPal and PYMNTS reveals that globally, 70% of people express interest in utilising super apps. Moreover, the report highlights the particular interest (42%). Despite the strong interest in this segment, reliability remains a significant concern for many Indians, presenting a barrier to widespread adoption.
NEED FOR 24/7 STRONG PERFORMANCE
Reliability and the quality of digital experiences are paramount to the success of popular super apps such as China's WeChat, Indonesia's Tokopedia, and India's own Paytm and Tata Neu. If customers are dissatisfied, they are likely to share their experiences with others. Studies show that over one in three customers will abandon a brand after encountering just one poor experience.
Diese Geschichte stammt aus der March 2024-Ausgabe von Voice and Data.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der March 2024-Ausgabe von Voice and Data.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
![Can US AI copyright law impact Indian policymaking?](https://reseuro.magzter.com/100x125/articles/94/1694801/H_fr5ANgz1715766992228/CAN-US-AI-COPYRIGHT-LAW-IMPACT-INDIAN-POLICYMAKING.jpg)
Can US AI copyright law impact Indian policymaking?
The proposed Act suggests compensating original creators for content that is used to train Gen Al. This can be a good middle ground for many in tech to follow
![Rise of the connected cars](https://reseuro.magzter.com/100x125/articles/94/1694801/HG9_Qst6U1715766876210/RISE-OF-THE-CONNECTED-CARS.jpg)
Rise of the connected cars
Advanced features like 5G, IoT, and AI are reshaping the automotive industry in India, promising enhanced mobility and safety for drivers
![Navigating chaos: Securing trust in digital communication](https://reseuro.magzter.com/100x125/articles/94/1694801/2UsZbtOKm1715766736914/NAVIGATING-CHAOS-SECURING-TRUST-IN-DIGITAL-COMMUNICATION.jpg)
Navigating chaos: Securing trust in digital communication
Amid rising fraud risks, CPaaS tools offer a lifeline. SMS, though vulnerable, remains pivotal for real-time alerts in a chaotic digital landscape
![The silent communication warhorse](https://reseuro.magzter.com/100x125/articles/94/1694801/O6leJ8stD1715766580187/THE-SILENT-COMMUNICATION-WARHORSE.jpg)
The silent communication warhorse
While 5G grabs the headlines, 4G LTE quietly fuels global mobile networks, enabling high-speed Internet and IoT growth with wide adoption and growth potential
![HPE Launches Wi-Fi 7 APs for enhanced connectivity and security](https://reseuro.magzter.com/100x125/articles/94/1694801/UHq6CxPl11715766509918/HPE-LAUNCHES-WIFI-7-APS-FOR-ENHANCED-CONNECTIVITY-AND-SECURITY.jpg)
HPE Launches Wi-Fi 7 APs for enhanced connectivity and security
Hewlett Packard Enterprise launched Wi-Fi 7 access points (APs), boasting up to 30% more wireless traffic capacity than competitors.
![Getting ready for the great Indian switch](https://reseuro.magzter.com/100x125/articles/94/1694801/aXaxOfO0r1715766337944/GETTING-READY-FOR-THE-GREAT-INDIAN-SWITCH.jpg)
Getting ready for the great Indian switch
India's mobile landscape is undergoing a shift: from feature phones to feature-rich, affordable smartphones, driven by consumers' desire for a better user experience
![Net neutrality takes a right turn again](https://reseuro.magzter.com/100x125/articles/94/1694801/CJ6wfj-tI1715766128171/NET-NEUTRALITY-TAKES-A-RIGHT-TURN-AGAIN.jpg)
Net neutrality takes a right turn again
Led by Biden's commitment to protecting the Open Internet, the recent FCC decision has brought the Net Neutrality debate back to the front
![It is time to ghost the AI dating bots](https://reseuro.magzter.com/100x125/articles/94/1694801/a3fkpkCAy1715765978259/IT-IS-TIME-TO-GHOST-THE-AI-DATING-BOTS.jpg)
It is time to ghost the AI dating bots
As mobile apps and AI dating bots surge in popularity, addressing pressing concerns about privacy, data manipulation, and transparency is paramount
![Will voice interfaces ever take off?](https://reseuro.magzter.com/100x125/articles/94/1694801/dix7zBXXB1715765770825/WILL-VOICE-INTERFACES-EVER-TAKE-OFF.jpg)
Will voice interfaces ever take off?
Voice as a primary user interface has shown flickers of promise but has never taken off. Today, with AI at hand, it is still failing to go mainstream
![Mega deals paper some cracks for in-turmoil IT firms](https://reseuro.magzter.com/100x125/articles/94/1694801/zcd6cBHtJ1715765127780/MEGA-DEALS-PAPER-SOME-CRACKS-FOR-INTURMOIL-IT-FIRMS.jpg)
Mega deals paper some cracks for in-turmoil IT firms
Amid the tricky financial year 2023-24, IT firms saw losses in Pack revenue from their telecommunications clients-suggesting that a rejig could be in order