SHOPPING FOR A STORY
GABRIELLA DEMETRIADES
Eight years ago, Gabriella Demetriades stepped into a store in New York and was absolutely mesmerised by its beautiful interiors and curated collection featuring designer brands like Celine, Chanel and Gucci. The store was The RealReal, specialising in luxury resale and consignment with both online and physical locations. It was Gabriella’s first encounter with preloved luxury presented in a professional, retail-friendly manner. Reflecting on the experience, she laughs, “I remember buying these Chanel flats and thinking, wow, I’m never shopping at a regular store again.”
The model and entrepreneur has been a dedicated thrifter long before venturing into the business. Following the New York experience, she has also been avidly shopping for designer preloved items. “I love shopping vintage and preloved because I feel like each piece has a story. Maybe there are only a few of us in the world with this ’80s leather jacket,” she explains. The initial push towards thrifting and vintage stores came from her mother, who encouraged a young Gabriella to find really cool unique pieces over mass fashion. “I didn’t realise at that point that this was conscious and environmentally friendly, but I guess I was doing it from a young age, unconsciously,” she explains.
Diese Geschichte stammt aus der December 2023-Ausgabe von Hello! India.
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Diese Geschichte stammt aus der December 2023-Ausgabe von Hello! India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
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