'Make the time to make money, we've all got it within us'

Finance expert Dan Hatfield on getting clever with cash, his rise to fame and working alongside the new presenting team on This Morning

- SUE LEE

Dan Hatfield is a man on a mission. As the resident money-making expert on This Morning his practical, no-nonsense advice has made him a favourite among viewers, especially in what, for many, are financially uncertain times. But Dan, who has just released a new book, Money  Maker – a distillation of a quarter of a century of knowledge about how to save and make cash – is focused on taking his small-screen expertise, and using it to tackle a bigger picture.

“I want to help people transform themselves from financially surviving to financially thriving. I want to make a difference,” explains Dan.

“I constantly get emails from people asking for my advice – and I think we’re going to have another rough 12 to 18 months ahead of us as a country. I can’t sit by and not do something.”

He admits, however, that the issue of debt is “complicated”. “People are worried. Worried about paying mortgages, about the constant shock around how much everything is, worried about making food choices based on their income.

“But there are ways we can tackle the situation. The first is to save money and the second is to make it. I think people are at the end of their tether saving-wise so we have to take it upon ourselves to grab the bull by the horns, look at the world around us and get those extra pounds in.”