Jon Bon Jovi MY SON'S MY BOSS!

THE ROCK STAR IS HAPPY TO BE TAKING ORDERS IN THE NEW FAMILY BUSINESS

- Naomi Toy

For the past 40 years, Jon Bon Jovi has taken centre-stage as the front man for one of the most successful rock bands in the world. But the 60-year-old New Jersey native says he's content playing second fiddle to his son Jesse Bongiovi when it comes to their business venture together. "I'm just the number-one employee," he says.

Jon, who changed his surname from Bongiovi when he was starting out as a rock star, has collaborated with his eldest son to launch Hampton Water, a wine company inspired by the family’s love of rosé and named after the popular summer playground of the rich and famous in New York’s Long Island that holds a special place in their hearts.

And just like Bon Jovi did in the charts with hits like ‘You Give Love a Bad Name’ and ‘Livin’ on a Prayer’, the father-son team aim to take the company to number one. “We intend to be the largest rosé [brand] in the world,” Jesse tells WHO.