APPLE CORE Opinion - MATT BOLTON...

THINKS THAT TIM COOK'S VISION FOR AUGMENTED REALITY IS MORE BORING THAN META'S, AND THAT'S WHY IT MIGHT WORK

- MATT BOLTON

Tim Cook spoke recently to GQ about what excites him in the idea of augmented/virtual reality headsets. Obviously, being Apple, any actual beans remain firmly in the can, but he said enough to give us some ideas on the philosophies we might see whenever Apple is ready to show off its goggles/glasses.

This is the core of it: “It could empower people to achieve things they couldn’t achieve before. We might be able to collaborate on something much easier if we were sitting here brainstorming about it and all of a sudden we could pull up something digitally and both see it and begin to collaborate on it and create with it,” said Cook.