In 2019, Greta Gerwig became the latest in a line of writers, directors, and producers to make a pilgrimage to a toy workshop in El Segundo, California. Touring the facility, the Mattel Design Center, has become a rite of passage for Hollywood types who are considering transforming one of the company's products into a movie-a list that now includes such names as J. J. Abrams (Hot Wheels) and Vin Diesel (Rock'Em Sock 'Em Robots). The building has hundreds of workspaces for artists, model-makers, and project managers, and it houses elaborate museum-style exhibitions that document the company's history and core products. These displays can help a toy designer find inspiration; they can also crash course offer a "brand immersion"-a in a Mattel property slated for adaptation. When a V.I.P. visits, Richard Dickson, a tall, bespectacled man who is the company's chief operating officer, plays the role of Willy Wonka. He'll show off the sixty-five-year-old machines that are still used to affix fake hair to Barbies; he'll invite you to inspect life-size, road ready replicas of Hot Wheels cars. The center even boasts a giant rendering of Castle Grayskull, the fearsome ancestral home of He-Man. "The brand immersion is the everything moment," Dickson told me. "I have met with some of the greatest artists, truly, in the world...And, if you don't walk out drinking the Kool-Aid, then it was a great playdate, but maybe we don't continue playing."
Diese Geschichte stammt aus der July 10 - 17, 2023 (Double Issue)-Ausgabe von The New Yorker.
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Diese Geschichte stammt aus der July 10 - 17, 2023 (Double Issue)-Ausgabe von The New Yorker.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Football Bro - Pat McAfee brings a casual new style to ESPN.
If, on a cool weekend morning in autumn, you happen to be watching “College GameDay,” on ESPN, don’t worry about figuring out which of the broadcasters behind the improbably long desk is Pat McAfee. He’s the one with the roast-pork tan, his hair cut high and tight, likely tieless among his more businesslike colleagues. The rest of the onair crew—Lee Corso, Rece Davis, Kirk Herbstreit, Desmond Howard, and, newly, the former University of Alabama coach Nick Saban—tend to look and dress and talk like participants in an old-school Republican-primary debate. McAfee, though, favors windowpane checks on his jackets and a slip of chest poking out from behind his two or three open buttons. If the others are politicians, he’s the cool-coded megachurch pastor who sometimes acts as their spiritual adviser.
The Dark Time. - On the Arctic border of Russia and Norway, an espionage war is emerging.
On the Arctic border of Russia and Norway, an espionage war is emerging. The point of contact between NATO and Russia's nuclear stronghold is the small town of Kirkenes. For years, Russia has treated the area as a laboratory, testing intelligence and influence operations before replicating them across Europe.
MIRROR IMAGES
‘A Different Man” and The Substance.”
OTHER PEOPLE'S MONEY
Proximity to wealth proves perilous in Rumaan Alam’ novel Entitlement.”
EYES WIDE SHUT
How Monet shared a private world.
WITH THE MOSTEST
The very rich hours of Pamela Harriman.
HUGO HAMILTON AUTOBAHN
On the Autobahn outside Frankfurt. November. The fields were covered in a thin sheet of snow.
TRY IT ON
How Law Roach reimagined red-carpet style.
SORRY I'M NOT YOUR CLOWN TODAY
Bowen Yang's trip to Oz, by way of conversion therapy and S..N.L.”
SNIFF TEST
A maverick perfumer tries to make his mark on a storied fashion house.
