LAVENDER HAZE

We explore the best ways to incorporate the hottest colour trend around into your look

- CHARNDRE EMMA KIPPIE

Digital Lavender is the latest obsession taking the fashion and beauty world by storm. This D shade is not only gender-inclusive but also versatile, making it a favourite among those who like to experiment with new styles. Plus, designers like Miu Miu, Gucci and Brandon Maxwell are backing the phenomenon on the runway. From clothing to cosmetics, there are many ways to include this eye-catching hue in your life.

OH-SO SHADY

Digital Lavender is a light shade of purple with a slightly bluish tint a cooler version of lavender, which usually has pink undertones. The colour gets its name from the world of online graphic design, where it is often used as a background colour for websites, logos and other digital media. It's also been popularised by the tech industry and is now making its way into the realm of fashion and beauty.

WEAR IT WELL

This flattering shade can be worn in many ways, whether as a bold statement or a subtle touch. Here's how to incorporate Digital Lavender into your wardrobe:

• Pair with white or black clothing pieces for a classic modern look. For example, a lavender mini slip-dress with white boots would have Ariana Grande turning her head!