Alan Walker's Ballad 'Not You' Has Gained New Life in South East Asia
RollingStone India|July 2023
The DJ-producer's 2021 song with vocalist Emma Steinbakken has led to increased streams in countries like Indonesia and India and Walker's open to Bollywood jumping in on it
ANURAG TAGAT
Alan Walker's Ballad 'Not You' Has Gained New Life in South East Asia

For all the grandiosity that every dance music song aspires for, Alan Walker’s 2021 song “Not You” was different. Teaming up with Emma Steinbakken, the song from the album World of Walker is pretty much devoid of any dancefloor-oriented elements, with the Norwegian DJ-producer focusing instead of string arrangements, keys and vocals.

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