Glam GENES
ELLE Singapore|August 2024
Beauty is a family affair for Anastasia and Norvina Soare, the mother-and-daughter duo behind multimillion-dollar cosmetics brand Anastasia Beverly Hills.
MEGAN LA FABER
Glam GENES

Anastasia Beverly Hills (ABH) is a name that's synonymous with sculpted brows. After all, founder Anastasia Soare is the woman behind the Golden Ratio Eyebrow Shaping Method-a game-changer that's been reshaping faces since the '90s.

But ABH isn't a one-woman show. Anastasia's daughter, Norvina, brings a social media savvy that has landed them over 19 million followers on Instagram. Today, this powerhouse pair leads a US$500 million (about S$670 million) business.

ELLE Singapore caught up with the dynamic duo to find out what makes their relationship tick and what it takes to build a beauty empire.

How has it been seeing your daughter grow within the company?

Diese Geschichte stammt aus der August 2024-Ausgabe von ELLE Singapore.

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Diese Geschichte stammt aus der August 2024-Ausgabe von ELLE Singapore.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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