Future-Proofing FASHION

From virtual design tools to artificial intelligence, Arushi Sakhuja investigates the real impact of technology on sustainability in the industry

- Arushi Sakhuja

A dialogue surrounding the genuine impact of sustainability in fashion continues to provoke discussion. Is it a substantial reduction in carbon footprint or merely a facade for greenwashing? As the fashion industry faces increased scrutiny over its environmental impact, designers are turning to technology such as 3D printing, virtual sampling, Al, and augmented reality to reduce their ecological footprint. While these innovations offer benefits, questions still persist. Are traditional methods being replaced by technological innovations? Do these innovations effectively address the climate crisis?

Most fashion designers have expressed their curiosity and openness towards technology. However, many of them also showed a preference for traditional analogue methods that have worked for them in the past. Designer Ridhi Mehra believes that the answer lies somewhere in between. "Old-school methods of ten involve resource-intensive processes contributing to a higher carbon footprint. In contrast, AI trial rooms and 3D design reduce waste, energy, and material consumption. Embracing digital innovations does align with modern environmental consciousness in the fashion industry. Yet a majority of our audience still prefers an in-person experience, especially when it comes to trying on pieces," she says.

Effecting Sustainable Change

In 2021, Lakme Fashion Week in India launched a digital couture campaign in partnership with NEXA. Six renowned Indian designers, namely Abraham & Thakore, Payal Singhal, Amit Aggarwal, Huemn, Kanika Goyal, and Ridhi Mehra, participated in the campaign. They each developed a sketch of a garment that was then turned into a 3D virtual outfit, which was digitally rendered on a model for showcase. The innovative campaign allowed potential buyers to try on the virtual outfits before making a physical purchase, thereby eliminating the need for fitting rooms and counters.