JASLEEN KAUR
Glimpse|July 2022
A large part of the beauty and appeal of the fashion movement is the focus on the stories and of the makers. When you get down to the root of it, fashion is all about reconnecting to our clothes through our culture. While the “About” pages on websites and posts on social media can help tell the story of a brand, I know there is so much more to dive into about the ups and downs of starting and running a fashion business.
JASLEEN KAUR

To dig a little deeper into the story behind the brand and learn more about what it’s like to create and build an ethical, fashion company, I interviewed Jasleen Kaur. She’s the brains behind ‘Baana’, which has to be one of the chicest and most fashionable designers wear companies where you get the best designs from all over the world.

How did your company’s journey as a pre-eminent brand begin? What was the underlying bedrock idea behind incorporating the company?

Baana was never a company for me Baana is conceptualised as part of my emotional journey & love for my cultural roots of Punjab. The idea was to bring the best of modern Pakistani designs with the work (karigari) & best quality fabric to revive our ethnic culture to the present generation. Idea was to create connect & relive our cultural roots in these modern times with the world’s finest designers whose work blends of ultra-modern designs with the ethnic touch of our culture.

What are the key aspects that demonstrate the uniqueness of the company?

We assure you ethnic designs & clothing are directly sourced from the world’s finest designers. Moreover, we are the leading niche players who can get you customised dresses from top designers at best prices. The best designer clothes for your wardrobe & special days.

What made you choose this type of business?

Diese Geschichte stammt aus der July 2022-Ausgabe von Glimpse.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 2022-Ausgabe von Glimpse.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS GLIMPSEAlle anzeigen
Pets And Booze With Brewdog
Glimpse

Pets And Booze With Brewdog

One of the best gifts that mankind could ever be blessed with is music and the most loyal friend? Dogs indeed! Imagine a perfect family outing, and I mean the one where you don't need to leave your dog or cat home alone but bring them along to have a great time with your ENTIRE family

time-read
2 Minuten  |
July 2023
THE SUKOON RESORT
Glimpse

THE SUKOON RESORT

From perfect birthday parties to family functions or weddings, every little celebration has a taste of joy to it, that comes from all the near and dear ones coming together to become a part of the happy occasion

time-read
2 Minuten  |
July 2023
SOUND OF MUSIC
Glimpse

SOUND OF MUSIC

Winning debut artist of the year. Doing the first international tour. Signing with Def Jam Universal Music. Shahid Kapoor and Diet Sabya sharing his music. Sounds like day dreaming? Well, this is what Punjabi rapper Tirath Sandhu's (a.k.a. Trick Singh) life looks like

time-read
2 Minuten  |
July 2023
DE' CHOKCOLAT: LIFE IS WHAT YOU BAKE OUT OF IT!
Glimpse

DE' CHOKCOLAT: LIFE IS WHAT YOU BAKE OUT OF IT!

Nine years ago, Aanchal Punchhi would teach underprivileged children. Little did she know then, that her little act of kindness will be rewarded in unexpected ways by the Universe. Here is Aanchal's story

time-read
2 Minuten  |
July 2023
THE ARCHITECT WITH THE PERFECT STITCH
Glimpse

THE ARCHITECT WITH THE PERFECT STITCH

Gratitude if the middle name of Ankita Sharma AR. She credits her father's unconditional support& disciplined upbringing and Waheguru's Meher for her success. It is no wonder then that this young girl balances dual careers as an architect & as a fashion designer on her slender shoulders.

time-read
2 Minuten  |
July 2023
CREATE AND EMBELLISH WITH UPASNA GULATI
Glimpse

CREATE AND EMBELLISH WITH UPASNA GULATI

Every brand has a story to tell and holds the vision and dreams of its creators that needs to be laid out to the consumers to read and enjoy

time-read
3 Minuten  |
July 2023
RISE & SHINE: CHEF MANAV BAKING MAGIC
Glimpse

RISE & SHINE: CHEF MANAV BAKING MAGIC

The famous turban donning man stands behind the counter with a satisfied look on his face. The calm on his face does not give away his attention to detail as he picks up scents & sights that tell him that all is going well at his café

time-read
2 Minuten  |
July 2023
THE SECRET TO HEALTH IN A SINGLE BOTTLE WITH NOVUS ORGANICS
Glimpse

THE SECRET TO HEALTH IN A SINGLE BOTTLE WITH NOVUS ORGANICS

Whether we talk about working out, going for yoga sessions, or using the best skincare products, we are all constantly trying to enhance our quality of life which all boils down to maintaining a good health that is indeed a task today. So, if you are looking for that one ingredient that could easily spice up your health game amidst all the hustle and bustle of life without sucking the flavor out of it, apple cider vinegar is supposedly your new best friend. Therefore, bringing all the various health benefits in one bottle of their Premium Australian Organic Apple Cider Vinegar we bring to you, Novus Organics

time-read
3 Minuten  |
July 2023
WOMEN ARE FROM VENUS!
Glimpse

WOMEN ARE FROM VENUS!

Raised in Chandigarh. Studied & practiced Law. Realised her calling rested with Fitness. Switched gears and plunged into the world of healthy living. Amreen Chadha for the world

time-read
4 Minuten  |
July 2023
MEET THE ROBINS
Glimpse

MEET THE ROBINS

India is the youngest democracy in the world. It is also the fastest-growing economy on this planet. Sadly, a big chunk of India still sleeps hungry. The footpaths near the posh sector 17 markets get occupied by the homeless at night. Many of them survive on just one meal a day. But a determined bunch of people are here to change this

time-read
4 Minuten  |
July 2023