GRAZIA: How did Anayah's journey begin? What inspired your transition from investment banking to jewellery design?
NILOFAR JAQUES: My journey into the business world has always been driven by a deep passion for fashion and creativity. After completing a diploma in fashion design and manufacturing, I gained the skills and knowledge to pursue my dreams, but the true spark for Anayah was ignited when I designed my own engagement ring - discovering the joy and potential in creating unique, customised jewellery.
While continuing my work in banking, I started designing jewellery for friends and colleagues. I soon noticed a gap in the market - jewellery was either too costume or fine, with little in between. I wanted to create pieces that were close to fine jewellery, but at a much more affordable price. This led to the launch of Anayah, a high-quality, stylish jewellery brand that bridges the gap between costume and fine jewellery.
G: How does leading an all-women team influence the creative process at Anayah?
Diese Geschichte stammt aus der October 2024-Ausgabe von Grazia India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2024-Ausgabe von Grazia India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
More Than It Seams
Who says lace can’t be hewn from leather? Or that paper can’t sit on the body like a weathered old sweater? In a time of rampant production and boundless creativity, is material the final frontier for designers? When all else seems lost to the algorithm, fashion’s deceptive ingenuity requires us to look a little closer
Under The Needle
With filler-face phasing out, we are embracing the natural aesthetic but not how you might expect it
BUILDING A LEGACY
Driven by passion and a commitment to quality, this brand is making a mark in the luxury furniture market with a perfect blend of local artistry and global design
A WALK DOWN FIFTH AVENUE
From high fashion to historic landmarks, this coffee table book explores how Fifth Avenue became the heartbeat of New York's cultural and social scene
NO SEX, MO' PROBLEMS?
At a time when sex seems to be everywhere, women are experiencing a dip in their sexual desires. We find out why
TABLE FOR ONE, PLEASE
In a world obsessed with couplegoals, here’s why taking yourself out for a date might just be the ultimate love story
THE DREAM CANVAS
In the city that wholeheartedly embraces its role as a global cultural hub, the second edition of Art Mumbai promises to redefine creativity and innovation
SPRING FORWARD
Of hits, misses, and everything in between this season at Lakmé Fashion Week x FDCI
LUST-WORTHY LUXURY LABELS
To Light Up This Wedding Season
ICONIC DESIGN MEETS A MOBILE FUTURE
The new Dell XPS is designed for new age content creators and suave C-suite
