SCENT From EXTINCTION
Harper's BAZAAR - US|November 2023
Many COMPANIES look to the FUTURE to create INNOVATIVE FRAGRANCES. But one is drawing INSPIRATION from the past, using BIOTECHNOLOGY to revive lost flowers.
SCENT From EXTINCTION

A group of scientists tinkers with extinct genetic code to bring to life a thrilling consumer experience. If that sounds vaguely like the plot of 1993's Jurassic Park, you're right, but it's also the concept of Future Society, a new beauty company that's about to change the way we think about perfumery.

The idea for Future Society was born after scientists, using preserved botanical specimens collected at Harvard University's Herbaria, sequenced the genetic codes of extinct flowers dating back to 1812. Using that data, the brand worked with perfumers from scent houses Givaudan and Robertet to source a mix of fragrance notes-synthetic, natural, and bioengineered-inspired by the scent molecules of the extinct flowers. The result: six juices that bring the smell of long-gone blooms back to life.

"Our goal wasn't to solve problems within the fragrance industry or replace ingredients we already use with more sustainable ones," says Jasmina Aganovic, founder and CEO of Future Society. "Instead, we set out to make scents we've never smelled before and fragrances that were previously not possible to make."

Diese Geschichte stammt aus der November 2023-Ausgabe von Harper's BAZAAR - US.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2023-Ausgabe von Harper's BAZAAR - US.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS HARPER'S BAZAAR - USAlle anzeigen
Tipping POINT
Harper's BAZAAR - US

Tipping POINT

When the PROGRESSIVE A-LIST CLIENTELE of the fashionable workout BALLET BEAUTIFUL learned that its FOUNDER was MARRIED to an ARCHITECT of the MAGA BLUEPRINT to impose an ultraconservative social agenda, PROJECT 2025, many felt SHOCKED and even BETRAYED

time-read
10+ Minuten  |
November 2024
SABATO's Way
Harper's BAZAAR - US

SABATO's Way

hor GUCCI creative director SABATO DE SARNO, remaking the storied Italian HOUSE for a NEW ERA isnt about OUTRUNNING its PAST. ts about MAKING some HISTORY ofhis OWN.

time-read
8 Minuten  |
November 2024
Inner DRIVE
Harper's BAZAAR - US

Inner DRIVE

KENDRICK LAMAR has consistently PUSHED the ART of HIP-HOP to NEW HEIGHTS. In advance of his SUPER BOWL performance, he gets PERSONAL with friend and fellow artist SZA

time-read
10+ Minuten  |
November 2024
NECK Tech
Harper's BAZAAR - US

NECK Tech

When it comes to COSMETIC TREATMENTS, the face may get all the attention, but the NECK deserves love too. Novel TECHNOLOGIES that go beyond creams deliver LIFTED, SCULPTED necks—WITHOUT SURGERY.

time-read
4 Minuten  |
November 2024
PLAN de PARIS
Harper's BAZAAR - US

PLAN de PARIS

EXPLORE the CITY of LIGHT through the eyes of our FASHION EDITORS

time-read
2 Minuten  |
November 2024
FREE Spirits
Harper's BAZAAR - US

FREE Spirits

BOHO is BACK in a big way. We tapped some of the ARCHITECTS of the STYLE's REVIVAL over the past three decades to tell us HOW WE GOT HERE.

time-read
6 Minuten  |
November 2024
Like a VIRGO
Harper's BAZAAR - US

Like a VIRGO

This month, our columnist DEREK C. BLASBERG talks to poet CLEO WADE and reality icon NICOLE RICHIE about the mysteries of the ZODIAC, the power of the INVISIBLE, and why having a VOICE starts with being a good LISTENER

time-read
6 Minuten  |
November 2024
This Is HOW YOU #WINWITHBLACKWOMEN
Harper's BAZAAR - US

This Is HOW YOU #WINWITHBLACKWOMEN

The BLACK WOMEN who organized the HISTORIC 44,000-person fundraising Zoom for KAMALA HARRIS explain how COMMUNITY, FRIENDSHIP, and a SHARED SENSE of UPLIFT got the job done

time-read
7 Minuten  |
November 2024
EMPIRE STATE OF MIND
Harper's BAZAAR - US

EMPIRE STATE OF MIND

Channel the boldness and dynamism of the city that never sleeps with the Twilight high jewelry suite by MARLI New York.

time-read
1 min  |
November 2024
PLAYLIST
Harper's BAZAAR - US

PLAYLIST

“I have a 10-HOUR PLAYLIST of all the songs that have ever INSPIRED me,” says SZA, “that over TIME have SHAPED me and played a part in BUILDING my IDENTITY.”

time-read
1 min  |
November 2024