All that it takes to revamp a jewellery store

In order to retain freshness and present a chic, contemporary look, jewellery stores need to be revamped every 10-15 years. Suneeta Kaul tries to find out what it takes for designers and store-owners to get the new look just right

- Suneeta Kaul

The look and feel of a jewellery store are very important determinants T of the kind of clientele it attracts, and the number of transactions that take place. Jewellery retail is very different from retail of other merchandise, and a jewellery showroom needs to keep up with the times.

THE RIGHT TIME TO RENOVATE

Though there are no hard and fast rules, industry observers say a jewellery store should ideally be renovated once in 10-15 years. "By the time 10-15 years pass, the next generation of jewellers is ready to step in, and it comes with its own ideas. So, most stores go for a renovation at least once during this period," says Rahul Bansal, Proprietor, groupDCA Architects, a multi-disciplinary architecture and interior design firm based out of New Delhi.

Much depends on the look and feel of the existing store. If it has a timeless look, there may be no need to renovate, but even so, ushering a change for the sake of infusing freshness is always recommended. Says Bansal, "A store can always go for an in-between facelift, for which we recommend the 'sparkle model'. What this means is changing certain perceivable elements. Store-owners need not change the front end or the AC fittings. What they can change is the flooring, the upholstery, the furniture, and other visible elements of the store."