ANCIENT takes the STREET
L'OFFICIEL Malaysia|November 2023
Void of the usual tourists and clamour, Gyeongbokgung Palace became a sanctuary where Gucci brought ancient history and urban Korean street culture into perfect harmony.
CALVIN CHONG
ANCIENT takes the STREET

Gucci’s decision to host its Cruise 2024 show at Gyeongbokgung Palace has undoubtedly amassed quite the buzz since its first announcement in 2023. It all makes perfect sense as Seoul has quickly become the epicentre of pop culture and fashion. Hallyu is the term coined for this cultural phenomenon (which translates to Korean Wave), where Korean culture, be it K-pop, film, TV drama, fashion or lifestyle, takes over the world. So, Gucci hosted a cast of top Korean celebrities as its global ambassadors including IU, Lee Jung-jae, New Jeans’ Hanni, EXO’s Kai and Shin Mina for this magical show.

Diese Geschichte stammt aus der November 2023-Ausgabe von L'OFFICIEL Malaysia.

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Diese Geschichte stammt aus der November 2023-Ausgabe von L'OFFICIEL Malaysia.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

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